Design Lead
Current- Led the creative direction and strategy for all design projects, ensuring brand consistency and significant impact across print and digital channels. - Created compelling visual assets that drove engagement and conversions. - Implemented a creative request pipeline, reducing dependency on external agencies by bringing more design work in-house, thereby cutting agency spend and improving operational efficiency. - Managed and developed two junior team members, enhancing their design… Show more - Led the creative direction and strategy for all design projects, ensuring brand consistency and significant impact across print and digital channels. - Created compelling visual assets that drove engagement and conversions. - Implemented a creative request pipeline, reducing dependency on external agencies by bringing more design work in-house, thereby cutting agency spend and improving operational efficiency. - Managed and developed two junior team members, enhancing their design skills and contributing to their professional growth - Collaborated closely with marketing to align design efforts with overall brand objectives - Innovated and implemented design solutions based on market trends and consumer. insights, significantly enhancing the brand’s presence and effectiveness in competitive markets. - Conducted user research and journey mapping, collaborating with the web development team on A/B testing initiatives using VWO to optimize website user experience and drive sales. - Worked with external agencies and partners to complement internal capabilities and achieve project objectives. Show less