Blaine May Email & Phone Number

Remote

Lead point of contact for intake and review of all consumer marketing for the Instagram and Facebook portfoliosProvide timely and holistic feedback to clients regarding marketing and IP risks associated with ad campaigns Perform preliminary trademark clearance and manage trademark prosecution for Instagram and WhatsAppLead preliminary clearance of moderate, moderate-high, and high risk trademarks associated with Instagram and WhatsAppProvide trademark, marketing and IP clearance training to internal marketing, partnerships and comms teamsMarketing legal point of contact for the brand strategy and brand permissions teamsIntegral member of the Legal Racial Justice Task Force currently working on a model act for police reformDiversity ally/mentor for college and law school students

Menlo Park

Point of contact for marketing and IP clearance for ad campaigns emanating from the Facebook Family of Apps in APAC and EMEA - consumer and B2BReviewed and provided timely and holistic feedback to clients regarding marketing and IP risks associated with ad campaigns Conducted marketing legal review trainings for teams in APAC and EMEA

Oakland, Ca

Performed content review of company brand marketing communications, including television, web, print, and digital materials Partnered closely with other paralegals and attorneys to provide support to business, R&D, and Regulatory functions in the course of claims development, risk counseling, claim substantiation and execution of unique marketing platforms, such as contests and sweepstakesCounseled business stakeholders on all routine matters involving advertising and engage with attorneys as necessary to provide effective and timely support to support the Company’s growth strategy

Oakland

Managed the calendars of three senior corporate counsel and three paralegals Coordinated travel, meetings and special events, luncheons/banquets and process expense reports for the legal department Managed the corrugate routing process for legal approval on advertising artwork, labels and claims Managed the search and onboarding process for four Leadership Council on Legal Diversity summer interns Drafted documents including agreements/contracts, letters, Power Point presentations and Excel spreadsheets Reviewed coupons for legal approval

Responsible for planning media strategy and developing brand equity for clients in order to generate awareness and change consumer perceptionsCreated brand recommendationsManaged the implementation of all approved media plansResearched consumer magazines, national television programming, radio and newspapers to implement in a national media scheduleSupervised Assistant Media Planners

Managed the implementation and stewardship of all approved plansSupervised and mentored Assistant Account ExecutivesCompleted Carat media training course culminating with a presentation to senior managementMaintained communication with the team through creating flowcharts, status reports, budget reports and various other supportive materialsMaintained social media platforms and web content for RevlonHelped create unique product launch ideas and non-traditional means of advertising to enable clients to break through the cluttered advertising environment