Hire and develop a national sales team focused on driving revenue and increasing distribution points throughout the US for the vape and cannabis portfolio.Establish national distribution partners in both the wholesale channel and through the chain account channel.Develop a forecast model based on our new products pipeline, market changes, legislative variables, and potential market growth.Train and coach sales managers and sales representatives through teaching about the points of difference in our vape and cannabis brands vs our competitors.Establish sales objectives for the account managers, area managers and sales representatives.Work with our marketing manager to establish a go to market strategy that aligns with sales goals and assist in growing our vape and cannabis brands, which includes targeted events, trade shows and marketing materials.Work with our Chinese manufactures to establish a pipeline of new vape and cannabis products set to launch and test through year in and into the following year.Stay in touch with the volatile market and understand legislative changes that occur state by state though the vape industry as well as the cannabis industry.

Developed and execute strategic plan to achieve sales targets and expand our customer base in the US and International marketsEstablished sales objectives by forecasting and developing annual sales quotas for regions and territories and projected expected sales volumes and profit for existing and new productsImplemented sales programs, partnering with Marketing directors from each business unitUnderstood and communicated changing trends, economic indicators, competitors and supply and demandDeveloped the Sales organization, continuously seeking to improve organizational capabilities and ways of workingIn conjunction with the CGO, built and maintained a sales business plan and associated annual and quarterly Objectives and Key Results (OKR’s)Set sales goals and establish effective performance metrics (KPI’s)Managed all aspects of the analytics related to strategic sales initiatives and communicaterelevant information to team members, executive leadership and cross-functional partners

Drive the national sales and distribution of Red House Manufacturing’s brand(s) of CBD products.Build a national sales team that focuses on both small regional chain accounts and independent “mom and pop shops.”Meet with national CPG chain accounts to introduce Red House Manufacturing’s lines of CBD products.. Introduce Red House Manufacturing’s line of CBD products to large national wholesalers with the intent of driving brand distribution.Build relationships and partner with Brokerages in each region to best position Red House Manufacturing products in retail partners. Keep the management team informed by submitting weekly status reports that include activity and results, prospecting and sales activity, work plans, and other sales activity analyses.Created and implemented sales and marketing programs, including contact management systems including, email, phone call, and social media advertising.Manage the national sales budget for sales, promotions, marketing materials, and trade shows.

Introduced CPG to new Sales Funnel.Created Fontem's first outside sales team hiring a total 70 sales representatives 13 area sales managers.Trained sales representatives and sales managers.Created KPI’s for the sales team.Focused and trained sales team across additional sales funnels.Grew market share of product from 5% to 10% within 3 months.Expanded distribution points by 60%.Created policy and procedures through Salesforce to be able to lead and manage sales team.Worked directly with customers and wholesales to help active sales goals.Focused on coaching and developing managers into leaders of their team.In charge of regional trade shows and attended national trade shows.Created 2019 sales incentive programs centered around driving volume, distribution points and increased marketshare.Worked cross functionally with trade marketing to create the correct brand strategies for driving consumers to our brands.Developed the consumer engagement strategy built around volume increases in strategic locations setting the foundation to be duplicated for participating national accounts.Key contact for direct buying wholesalers within CPG category.

Manage seven Territory Managers ensuring they remain positive and focused on selling and growing CAI brands in their respective territories Present cycle goals clearly and effectively to Territory Managers so they have the knowledge and tools required to complete their goals and objectivesPartner with wholesalers and tobacco buyers ensuring they abide by their CAI Wholesale Contracts and verify they continue to reorder and openly distribute new CAI brands and styles that may be released into the tobacco marketIntroduce new products and brands to various small chain accounts after signing them to the CAI cigar and cigarette contracts to ensure they provide growth to CAI distribution and market shareEffectively allocate each individual wholesale budget to ensure adequate growth is gained on CAI promoted brands and stylesBecome an advocate by keeping wholesalers and chain accounts informed and up to date on trending tobacco market news and convenience store trends

Managed territory in a manner to ensure that market share consistently increased on a quarterly basisIntroduced new products and promotions to clients to ensure growth in market share by placing proper signage and obtaining adequate back bar spacingAdvised clients about price increases and enforced contractual obligations between company and clientMet with various wholesale distributers to advise them about the growth of products in the surrounding areas and to ensure they continued to keep adequate stock

Received customer and employee concerns from various client companiesReviewed a series of questions to best determine the cause of the allegations Prepared and submitted formal reports to client companies for review