Blair Cerny Email & Phone Number

Northbrook, IL, US

Northbrook, IL, US

• Key Achievements:
• Spearheaded the seamless transition of 900+ 1:1 email template/module library system from Sketch to Figma, automating processes, implementing system updates, overseeing rollout, and conducting comprehensive training.
• Developed and automated a robust 1:1 email template/module library system in Sketch, streamlining workflows and bolstering organizational efficiency across the company. Successfully spearheaded its rollout and.
• Took charge of developing diverse touchpoints for the new Visual ID System, encompassing email, print, direct mail, social media, and animation. Played a pivotal role in paving the way for Allstate’s resurgence in the.
• Provided Art Direction and ensured daily oversight and quality control of Email Template/Module Library.
• Effectively fostered and enhanced cross-departmental relationships to drive collaboration and optimize the efficiency of the 1:1 process.

Northbrook, IL, US

• Key Achievements:
• Helped shape Allstate’s animation style for the foreseeable future through Creative Direction of Partner Product animations.
• Rollout of multiple touchpoints of new Visual ID System, including executions in Email, Print, DM, Social Media, and Animation; lays the groundwork for Allstate’s re-emergence in the market.
• Targeted critical channels to pave the way for migration of partner customers throughout Transformative Growth period.Projects and Leadership:
• Art Direction of Email Template/Module Library.
• Creative and Art Direction of partner product animations.

San Francisco, CA, US

• Key Achievements:
• Empowered internal and external partners by creating comprehensive Brand Standards Guidelines, overseeing the Creative and Art Direction of the Brand photo shoot. Strengthened the brand voice and ensured consistency.
• Strategized and implemented the highly successful “Star Trek Into Darkness” brand partnership campaign, resulting in 29,000 completed quotes and 3,500 new policies. Played a direct role in driving Esurance’s bottom.
• Led the successful rollout of a new brand, actively contributing to company growth and expansion.Projects and Leadership:
• Provided Creative Direction and executed impactful partner campaigns for Esurance with renowned entities such as Paramount Pictures, West Coast Customs, the San Francisco 49ers, and the Outside Lands Music Festival.
• Effectively managed a dynamic Social Media Design Team, overseeing their performance and driving successful outcomes.

FR

• Concept, Art Direct, and Design media including DM, outdoor, print, packaging, and POS, with additional experience in radio.
• Art Direction of photo shoots and illustation work.
• Client creative presentations.
• Management of creative freelance teams.
• Clients include Sprint/Nextel, Hewlett-Packard, and CDW.