Blair Cerny Email & Phone Number

Northbrook, Il, Us

Northbrook, Il, Us

Key Achievements:• Spearheaded the seamless transition of 900+ 1:1 email template/module library system from Sketch to Figma, automating processes, implementing system updates, overseeing rollout, and conducting comprehensive training for enhanced operational efficiency.• Developed and automated a robust 1:1 email template/module library system in Sketch, streamlining workflows and bolstering organizational efficiency across the company. Successfully spearheaded its rollout and conducted comprehensive training.• Took charge of developing diverse touchpoints for the new Visual ID System, encompassing email, print, direct mail, social media, and animation. Played a pivotal role in paving the way for Allstate’s resurgence in the market.Projects and Leadership:• Provided Art Direction and ensured daily oversight and quality control of Email Template/Module Library.• Effectively fostered and enhanced cross-departmental relationships to drive collaboration and optimize the efficiency of the 1:1 process.• Demonstrated Creative and Art Direction expertise in producing partner product animations.• Orchestrated the development of campaigns and successfully integrated the Brand Visual ID System.

Northbrook, Il, Us

Key Achievements:• Helped shape Allstate’s animation style for the foreseeable future through Creative Direction of Partner Product animations.• Rollout of multiple touchpoints of new Visual ID System, including executions in Email, Print, DM, Social Media, and Animation; lays the groundwork for Allstate’s re-emergence in the market.• Targeted critical channels to pave the way for migration of partner customers throughout Transformative Growth period.Projects and Leadership:• Art Direction of Email Template/Module Library.• Creative and Art Direction of partner product animations.• Campaign creation and Brand Visual ID System integration.

San Francisco, Ca, Us

Key Achievements:• Empowered internal and external partners by creating comprehensive Brand Standards Guidelines, overseeing the Creative and Art Direction of the Brand photo shoot. Strengthened the brand voice and ensured consistency across all touchpoints.• Strategized and implemented the highly successful “Star Trek Into Darkness” brand partnership campaign, resulting in 29,000 completed quotes and 3,500 new policies. Played a direct role in driving Esurance’s bottom line growth.• Led the successful rollout of a new brand, actively contributing to company growth and expansion.Projects and Leadership:• Provided Creative Direction and executed impactful partner campaigns for Esurance with renowned entities such as Paramount Pictures, West Coast Customs, the San Francisco 49ers, and the Outside Lands Music Festival, among others.• Effectively managed a dynamic Social Media Design Team, overseeing their performance and driving successful outcomes.• Played a key role in the creation, maintenance, and diligent oversight of Brand Standards Guidelines during a comprehensive brand refresh.• Collaborated extensively with cross-functional teams, including Social Media, Web Development, and Customer Experience (CX), to ensure seamless integration of brand strategies and initiatives.• Demonstrated expertise in brand design across various platforms, including desktop, mobile, print, and outdoor, ensuring a consistent and compelling brand presence.

Fr

• Concept, Art Direct, and Design media including DM, outdoor, print, packaging, and POS, with additional experience in radio.• Art Direction of photo shoots and illustation work.• Client creative presentations.• Management of creative freelance teams.• Clients include Sprint/Nextel, Hewlett-Packard, and CDW.