Blair Doyle Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois

Built the national marketing program targeting the manufacturing industry (including consumer products and industrial products). • Valued partner and advisor to industry practice leaders and business development executives. • Led a team of three marketers, providing support across marketing and sales funnel (content, events, sales support, and account marketing) to help the industry practice achieve and exceed its annual revenue growth goals (+30% growth YOY, +60% new client acquisition).• Monitored market trends to develop and execute an editorial calendar to address timely topics impacting the manufacturing industry including supply chain, workforce, digital transformation, cybersecurity, sustainability, data analytics, and artificial intelligence (AI). • Fostered a mutually beneficial, multi-year strategic partnership with the National Association of Manufacturers (NAM) and Manufacturing Leadership Council (MLC). Managed annual membership benefits, including sponsored content, conferences, and virtual events. Founding sponsor of the Manufacturing in 2030 Project.

Chicago, Illinois, United States

Elevated content strategy and marketing programming for the M&A practice, primarily focused on the private equity industry. • Led the development and execution of integrated marketing strategy and account planning to support the M&A practice in achieving its annual revenue goals. • Served as the marketing lead on the internal deal team for the acquisition of the Waterstone Management Group in 2019, helping to expand West Monroe’s M&A practice by 15%. Supported pre- and post-merger integration efforts, including PR and client communications, website and content conversion, and CRM integration. • Managed relationships with key media partners such as PitchBook, Mergermarket, and Private Equity International (PEI). • Conducted surveys in the market and released research findings on timely M&A topics.• Managed annual events calendar and sponsorships, including speaking engagements at industry conferences. Planned hosted events (roundtables, summits, and entertainment) to retain strong relationships with clients in the M&A community.

Chicago, Illinois

Set national marketing strategy for the Risk Advisory Services (RAS) practice. Planned and executed marketing programs and campaigns to address timely issues and promote the firm's experts and risk management solutions. • Fostered strong relationships and managed multi-year strategic partnerships and sponsorships with industry associations, including the Institute of Internal Auditors (IIA), National Association of Corporate Directors (NACD), NetDiligence, and Advisen.• Collaborated with marketers across the firm (including industry, regional, and services) to identify opportunities and promote relevant content and experts in key markets. Developed issues-based content and distributed via various channels (web, campaigns, social media, events, and industry newsletters). • Monitored market trends and competitors to advise practice and sales teams on marketing tactics to increase brand awareness, cross-sell, and support business growth goals. • Managed quarterly webcast series focused on risk and regulatory updates that grew from an initial following of 1,000 to 2,500+ attendees.

Chicago, Illinois

Managed marketing, communications, events, and business development initiatives to support sales, client service and product teams within Asset Services in North America.• Developed annual marketing plan, budget, media plan, and events calendar to support C&IS in achieving annual revenue goals and retaining a strong brand reputation. • Assisted industry experts and product managers with creating and promoting content and preparing for media interviews and speaking engagements in market. • Created digital and print marketing materials to increase brand awareness, improve cross-selling, and support business development efforts. • Planned and managed delivery of 50+ events annually, including industry conferences, webinars, client appreciation, and corporate events. • Responsible for all internal and external communications, including marketing campaigns, client touchpoints, product newsletters, media interviews, and crisis communications. • Managed industry rankings and awards for PR, marketing, and proposal materials.• Served on a global committee to organize and champion corporate initiatives and special events (including a global brand refresh, 125th-anniversary celebration, and the annual Northern Trust Open golf tournament).

Chicago, Illinois

Developed and executed annual marketing plan to support business development and revenue growth goals for the Transaction Advisory Services (TAS) practice in the Midwest region. Planned small to large-scale events (roundtables, summits, webinars) to retain strong relationships within the M&A business community, including private equity firms, investment banks, law firms, and corporate finance teams. Created marketing and sales materials to support cross-selling and new business development efforts. Supported practice leaders with content development and preparation for speaking engagements and media interviews.

Chicago, Illinois

Established Deloitte as an industry and community leader through innovative programs, strategic sponsorships, and significant volunteer representation. Revamped programming and calendar of events, aligned with the firm’s employer brand and business development goals, to maximize a multi-million-dollar budget for charitable contributions and a 5,000-employee volunteer base. Developed relationships with civic and non-profit organizations to create mutually beneficial, multi-year strategic partnerships.

Chicago, Illinois

Helped manage multiple consumer packaged goods (CPG) and healthcare sector account relationships. Assisted with project management and delivery of industry-leading direct marketing and promotional advertising campaigns.