Matthew Blair Email & Phone Number

Toronto, On, Ca

Ontario, Canada

-Focusing on the development and fostering of strong, strategic relationships with analyst firms such as Gartner, Forrester, ESG and IDC. -Leveraging analyst research and insights for application by executive, product and marketing teams. -Driving alignment between marketing and product teams for impactful outcomes. -Planning, scheduling, managing and tracking analyst engagements at Trend, analyst or 3rd party events.-Leading stakeholder buy-in and vendor participation in key analyst firm evaluations. -Delivering analyst research and publications throughout the organization to ensure they help drive product and go-to-market strategy.Current Achievements to Date:-Led a team of multiple Trend stakeholders to complete both a Forrester Wave and Gartner Magic Quadrant -Led 2 research opportunities with Forrester (Mobile and External Threat Intelligence Landscape)-Created 4 response documents to aid the sales team in leveraging analyst content for their prospect conversations-Co-leader for directing, planning and scheduling analyst interactions at 3 industry events (Forrester S&R, RSA and Black Hat)-Strategized and directed a briefing tour for Trend's recent release of the Trend Vision One Threat Insights module and Trend's threat intelligence feed.-Arranged a full advisory day for our mobile and endpoint team to gain insights directly from key analysts.

Ottawa, Ontario, Canada

-Managed a prospect campaign for Trend's cloud security offering. -Facilitated the creation of multiple campaign assets and tactics, ranging from print, digital and physical assets.-Built multiple interactive marketing campaign dashboards in Tableau from different data sources such as Google Analytics, SQL, and BI.-Initiated and executed a product briefing tour with key product analysts and participated in a product evaluation. -Curated 3 buying personas from multiple sources of internal and external information to improve customer success initiatives in Salesforce and Gainsight. -Led a complete solution evaluation process for a Forrester Wave (Email Security) with key stakeholders.-Implemented multiple playbooks for Analyst Relations best practices. -Worked with analyst firms to create feedback loops on product and strategy with PMs and PMMs for the Vision One and IT Infrastructure solutions.-Assisted with the recruitment and retention strategy of new Marketing Rotation Associates at Trend Micro. This includes the interview and selection process of candidates for Canada and the United States.-Gained valuable event management experience by helping with people management at our annual flagship Sales Kickoff (2023) meeting.

Kingston, Ontario, Canada

Volunteer consultant with the Smith School of Business, providing marketing and CSR recommendations to a local CPG/alcohol-based business within the Kingston area. -Improved online and digital marketing efforts -Researched and analyzed relevant market and demographic research-Integrated a small-business CSR campaign into company efforts-Developed tangible sustainability actions and targets-Formulated CSR Reporting "Best Practices" for the small businessThis allowed for the company to realize a unique opportunity for marketing and CSR.

Vaughan, Ontario, Canada

Provided quality customer-service, while assisting in the implementation of management strategies throughout retail operations and working in one of Canada's busiest retail environment.-Bested personal sales goal by 5-10% per month-Met 75% fill-rate, for customer satisfaction survey-4 direct customer recommendations to managementMy time with the organization allowed me to further develop my communication and customer based skills.

Toronto, Canada Area

At Vans Sherway, I was tasked with attending and resolving customer issues, using effective and innovative customer service methods.-Mentored and developed sales and merchandising skills of 5 new hires -Learned 2 complex retail systems: Point of sale and Internal shipping methods-Exceeded corporate performance measures, including key metrics UPT, DPT and add-on-sales projectionsConsistently delivered positive metrics and developed strong relationships with clients and co-workers.

London, Canada Area

During my tenure at Channer's Mens and Ladies Apparel, I was tasked with selling high quality merchandise to a high-end clientele. I learned various product knowledge and gained valuable customer service skills. -Learned the importance of customer-service and work ethic-Developed skills in merchandising, sales, product displays, and training-Took a leadership role to assist in the training of other part time associates -Executed product knowledge strategies and techniques, to assist in customer service-Assisted full-time associates, learning from their experience in client -buildingGained numerous skills, an interest in relationship-building, and a further understanding of the small-business environment.

Master Of International Business, International Business/Trade/Commerce, 3.8/4.3 (Queen'S Gpa); Excellent (Wu Scale)

Activities and Societies: Queen's MIB Entrance Scholarship Queen's 2020 MIB Case Competition Participant and Winner Team Project.

Master Of Strategy, Innovation And Management (Simc), International Business

Activities and Societies: Vienna University of Economics and Business Administration Exchange Student Scholarship WinnerCurrent Master's.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 7.43/9.0

Activities and Societies: Schulich Athletics Committee Schulich Protege Program Apex Conference Representative (2017 & 2018) Open Arms.

Ontario Secondary School Diploma, 95% Average.

Activities and Societies: Oakridge Football Oakridge Mentors-Recipient of Honours for all 4 years -Ontario Scholar (Attained 80+ avg..