Blair Abernathy Email & Phone Number

Houston, TX, US

Houston, Texas, United States

Houston, Texas, United States

• Spearheaded strategic media planning for an award-winning global beverage brand, expertly managing over $20M in audio advertising budget. Through optimizing podcast partnerships and diversifying the media mix, we.
• Implemented a targeted Q4 programmatic strategy for a eco-friendly footwear company, achieving a 50% surge in site traffic, a 24% Return on Ad Spend (ROAS) increase, and a 39% reduction in order costs with 15% of the.
• Strategically led high-impact Q4 2023 upfront negotiations, surpassing $5M in optimized network rate cards. Achieved double-digit Year-Over-Year (YoY) Cost Per Mille (CPM) reductions, enhancing media spend efficiency..
• Refined multi-channel audio strategies for top-tier clients in the beverage and financial sectors, yielding gains in customer acquisition, full-funnel metrics, and brand engagement. Achieved substantial increases in.

Houston, Texas, United States

• Led comprehensive 360° partnerships with a prominent global beverage brand, leveraging top-tier podcasts to elevate brand visibility and engagement. As a result, achieved a remarkable 19% increase in endorsement scores.
• Implemented a streamlined process for monthly delivery report analysis across all agency accounts utilizing Looker over a 16-month period. This initiative not only detected and rectified billing discrepancies but also.
• Facilitated cross-functional collaboration among Creative, Finance, Audio Insights, and Analytics departments to drive innovation, optimize performance, and align strategies for maximum impact in audio advertising.

Austin, Texas, United States

• The Young Life leadership programs designed to provide mentorship to youths in grades 6-12, youth’s with disabilities (Capernaum), teen moms (Young Lives), and students in under-resourced communities.
• Meet with students weekly at club nights, campaigners (bible study), school lunches, Young Life retreats, and other sponsored activities.
• As Young Life leaders, participants must maintain an active spiritual life. In addition, members must also maintain a high GPA, display themselves professionally on social media platforms, schedule their own time.
• Being a Young Life leader for West Ridge middle school, offers the opportunity to interact with, and serve as a role model for my eighth grade girls. As such, I hold myself to high standards as I try to have a positive.

Austin, Texas, United States

• As the owner of Sol-Bunny, I successfully directed the development and expansion of a premier mobile airbrush tanning business prioritizing skin health and wellness. Acknowledging the hazards associated with.
• Initiated strategic partnerships with key wholesalers, providing bespoke vegan, organic, and paraben-free solutions that significantly diminished potential skin damage, fostering improved client health.
• Acquired professional credentials in sunless airbrushing, body contouring, and competition tanning, thereby expanding service offerings and substantially growing the client base.
• Exhibited adeptness in understanding and swiftly responding to market trends, ensuring the organization's services remained competitive and relevant.
• Devised and launched effective marketing campaigns that increased brand visibility, attracting new customers, and boosting overall profitability.
• Created and executed potent marketing strategies that boosted brand recognition, attracted a fresh customer base, and enhanced overall profitability.

Austin, Texas, United States

• Strategically led social media awareness campaigns, with a focus on LinkedIn, to enhance brand visibility, drive lead generation, and cultivate strategic partnerships, resulting in heightened brand loyalty, increased.
• Collaborated seamlessly with cross-functional teams (Creative & IT) to design visually captivating landing pages on WordPress CMS, aimed at maximizing user interaction and conversion rates.
• Established extensive distribution networks and conducted thorough competitive analysis to effectively communicate the product’s value proposition and capitalize on market opportunities.