Peter Blair Email and Phone Number
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Thanks for visiting my profile. I specialise in paid and organic Social Media. At Breast Cancer Now, I successfully managed the merger of the social presence of its two legacy charities, and moved our operation to Facebook Business Manager. I grew our social presence for the new charity across Facebook, Instagram, Twitter and LinkedIn, and managed our activity across all aspects of our operation, including content design and planning, analytics and reporting, paid activity, whilst implementing new functionality for Facebook Donate and pixel-based ad tracking.At Symantec, I exceeded all targets for growing our Norton Facebook community in EMEA and introduced new capabilities covering content planning, paid activity, analytics & reporting, support for live events, and social selling. In 2014, I delivered Symantec's first ever Vine video campaign. At Business Link, I developed our social media channels from scratch, receiving verification of our Twitter site and hosting the UK Government's first ever live Twitterchat. My underlying philosophy is that social is something that we do ‘with’ people rather than broadcast ‘to’ them. In 2011, I became Marie Curie's first-ever Customer Insight Manager, delivering a key insight analysis explaining why the Charity’s paid activity on Facebook was failing to drive fundraising. I have a Cambridge PhD. I’m bright. I come from an academic background where challenge is normal. I value objectivity over ‘withitness’. It’s in my DNA to make judgements based on observable phenomena and not be influenced by emotions or personal prejudices. I’m a human geographer with a high degree of numeracy. I’m also an elected Fellow of the Royal Geographical Society.Specialities: Social Media. Photoshop. Digital engagement. Marketing & Communications. Customer insight. Analytics & Reporting. Campaign Management. Qualitative & quantitative research. Syndication. Channel optimisation. Behaviour change. Social listening.
Ssafa The Armed Forces Charity
View- Website:
- ssafa.org.uk
- Employees:
- 836
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Senior Digital Marketing ManagerSsafa The Armed Forces CharityLondon, Gb
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Global Social Media & Communities ManagerSsafa The Armed Forces Charity Jul 2021 - PresentLondon, England, United Kingdom
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Global Social Media ManagerSsafa The Armed Forces Charity Mar 2020 - Jul 2021London, England, United Kingdom
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Social Media ManagerSsafa The Armed Forces Charity Aug 2019 - Mar 2020London, United Kingdom
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Social Engagement ManagerBreast Cancer Now Jun 2015 - Mar 2020London, United KingdomLeading social media engagement strategy for the charity, including paid marketing. Manage messaging across the work of the organisation to boost engagement with supporters, deliver social campaigns (including #wearitpink, Fashion Targets Breast Cancer), generate talking points about research, promote fundraising activities, and maximise brand awareness. Keeping breast cancer on the public agenda, and positioning Breast Cancer Now as the leading voice on the disease. Line management of Social Engagement Executive. -
Social Media EditorBreakthrough Breast Cancer Jun 2014 - Aug 2019London, United KingdomLeading social media strategy for the charity. Manage messaging across the organisation to boost engagement with supporters, generate talking points about research, and maximise the impact of news and PR stories. Keeping breast cancer on the agenda, and positioning Breakthrough Breast Cancer as the leading voice on the disease.
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Social Media Manager, EmeaSymantec Jul 2012 - Jun 2014London, United KingdomDevising and implementing social media strategies and implementing integrated social media plans and programs with multiple stakeholders, including Global Social Media Team, Global eCommerce Team, EMEA Marketing, Customer Services, PR and Sales. -
Insight ManagerMarie Curie Cancer Care Nov 2011 - Jun 2012London, United KingdomEnsuring that Marie Curie’s communications were based on a deep knowledge of the customer acquired through internal and external insight and analysis. Taking a proactive approach to ensuring that analytics and insight is provided to drive decision-making across the charity. Segmentation work included analysis of the Charity's Facebook users and their relationship with the organisation. -
Digital Engagement ManagerBusinesslink.Gov.Uk Nov 2010 - Nov 2011Supporting the Customer Strategy to achieve KPIs through social media, email marketing and syndication and developing online engagement.• Managed development and opening up of Application Programme Interfaces (APIs) to third parties through successful delivery of syndication offer for Business Link website in March 2011;• Managed YouTube channel and video proposition for website;• Delivered new HTML design template for email marketing. -
PartnerPublic Sector Strategies Nov 1994 - Nov 2010Partner in own consultancy business working in the UK public sector.• Delivered corporate review of customer insight for the London Borough of Southwark in July 2010 (with The Futures Company); • Consultancy work with Acxiom UK on developing targeted communication and customer data integration services in the public sector. -
Head Of Take-Up CampaignDepartment For Communities And Local Government May 2006 - Jul 2009• Senior team management experience working in Public Service Agreement (PSA), Local Area Agreement (LAA) and ‘Total Place’ policy settings;• Senior Responsible Owner (SRO) experience of programme and project management with multiple stakeholders, involving both business transformation and new collaborations;• Head of Take-Up Campaign - £8.5 million national marketing and communications campaign designed to change public behaviour with regard to encouraging greater use of council online services. Line management responsibilities for team of 5 people;• Several years experience in commissioning and handling both quantitative research data analysis and qualitative research techniques;• Acting Head of Customer Insight for CLG and founding member of the Customer Insight Forum at the Cabinet Office. -
Senior Policy AdvisorOffice Of The Deputy Prime Minister Oct 2001 - Apr 2006• Senior Policy Advisor in team which helped the Office of the Deputy Prime Minister (ODPM) to deliver a £675 million national change implementation programme in Local e-Government and in doing so meet its SR2002 PSA target for “assisting local government to achieve 100% capability in electronic delivery of priority services by 2005, in ways that customers will use”;• Senior Responsible Owner (SRO) of multi-million pound national projects;• Inventor and author of Priority Outcome approach in managing the successful delivery of the Local e-Government Programme;• Mentoring e-government development in the South West Region, including high-level meetings with Local Authority Chief Executives and membership of key emerging partnerships (e.g. Dorset For You).
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ConsultantCapita Management Consultancy 1989 - 1991
Peter Blair Skills
Peter Blair Education Details
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Urban Policy -
Geography
Frequently Asked Questions about Peter Blair
What company does Peter Blair work for?
Peter Blair works for Ssafa The Armed Forces Charity
What is Peter Blair's role at the current company?
Peter Blair's current role is Senior Digital Marketing Manager.
What is Peter Blair's email address?
Peter Blair's email address is pe****@****now.org
What is Peter Blair's direct phone number?
Peter Blair's direct phone number is +44 333 207*****
What schools did Peter Blair attend?
Peter Blair attended University Of Cambridge, London South Bank University, University Of Leeds.
What are some of Peter Blair's interests?
Peter Blair has interest in Amsterdam, I've Completed 5 Marathons, New York, Berlin, London (X2).
What skills is Peter Blair known for?
Peter Blair has skills like Social Media, Strategy, Google Analytics, Marketing Communications, Program Management, Facebook, Business Transformation, Omniture, Public Sector, Youtube, Stakeholder Management, Management.
Who are Peter Blair's colleagues?
Peter Blair's colleagues are Emmanuel Walcott, John Graham Pollitt, Alex Robinson, Gerry Mooney, Tricia Darke, Claire Tylcoat, Megan Tapper.
Not the Peter Blair you were looking for?
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Peter Blair
Retired In 2024. May Be Interested In Non-For-Profit Enterprises And Projects After A (Possibly Long) Period Of Rest!London3mac.com, drakemusic.org, quadrantchambers.com2 +442075XXXXXX
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2hotmail.co.uk, crownagentsbank.com -
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