Peter Blair Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Leading social media engagement strategy for the charity, including paid marketing. Manage messaging across the work of the organisation to boost engagement with supporters, deliver social campaigns (including #wearitpink, Fashion Targets Breast Cancer), generate talking points about research, promote fundraising activities, and maximise brand awareness. Keeping breast cancer on the public agenda, and positioning Breast Cancer Now as the leading voice on the disease. Line management of Social Engagement Executive.

London, United Kingdom

Leading social media strategy for the charity. Manage messaging across the organisation to boost engagement with supporters, generate talking points about research, and maximise the impact of news and PR stories. Keeping breast cancer on the agenda, and positioning Breakthrough Breast Cancer as the leading voice on the disease.

London, United Kingdom

Devising and implementing social media strategies and implementing integrated social media plans and programs with multiple stakeholders, including Global Social Media Team, Global eCommerce Team, EMEA Marketing, Customer Services, PR and Sales.

London, United Kingdom

Ensuring that Marie Curie’s communications were based on a deep knowledge of the customer acquired through internal and external insight and analysis. Taking a proactive approach to ensuring that analytics and insight is provided to drive decision-making across the charity. Segmentation work included analysis of the Charity's Facebook users and their relationship with the organisation.

Supporting the Customer Strategy to achieve KPIs through social media, email marketing and syndication and developing online engagement.• Managed development and opening up of Application Programme Interfaces (APIs) to third parties through successful delivery of syndication offer for Business Link website in March 2011;• Managed YouTube channel and video proposition for website;• Delivered new HTML design template for email marketing.

Partner in own consultancy business working in the UK public sector.• Delivered corporate review of customer insight for the London Borough of Southwark in July 2010 (with The Futures Company); • Consultancy work with Acxiom UK on developing targeted communication and customer data integration services in the public sector.

• Senior team management experience working in Public Service Agreement (PSA), Local Area Agreement (LAA) and ‘Total Place’ policy settings;• Senior Responsible Owner (SRO) experience of programme and project management with multiple stakeholders, involving both business transformation and new collaborations;• Head of Take-Up Campaign - £8.5 million national marketing and communications campaign designed to change public behaviour with regard to encouraging greater use of council online services. Line management responsibilities for team of 5 people;• Several years experience in commissioning and handling both quantitative research data analysis and qualitative research techniques;• Acting Head of Customer Insight for CLG and founding member of the Customer Insight Forum at the Cabinet Office.

• Senior Policy Advisor in team which helped the Office of the Deputy Prime Minister (ODPM) to deliver a £675 million national change implementation programme in Local e-Government and in doing so meet its SR2002 PSA target for “assisting local government to achieve 100% capability in electronic delivery of priority services by 2005, in ways that customers will use”;• Senior Responsible Owner (SRO) of multi-million pound national projects;• Inventor and author of Priority Outcome approach in managing the successful delivery of the Local e-Government Programme;• Mentoring e-government development in the South West Region, including high-level meetings with Local Authority Chief Executives and membership of key emerging partnerships (e.g. Dorset For You).

Phd

Activities and Societies: Earned Fitzwilliam College Colours at football.

Msc (With Distinction), Urban Policy

Ba (Hons), Geography