Blake Feldman Email & Phone Number

Promoted to Lead Designer after demonstrating initiative, leadership, and design expertise. I am now responsible for leading and scaling OleOle’s design team and establishing a cohesive design system. My responsibilities include:• Managing a team of designers, ensuring consistency across mobile, tablet, and web platforms by creating templates and components that streamline development.• Instituting and enforcing best design standards and practices.• Conducting team training sessions to improve skills and maintain design consistency, ensuring a seamless user experience.• Spearheading the design of new features such as chat interfaces, push notifications, and privacy policy screens, tailoring them to align with user needs and brand objectives.• Collaborating closely with leadership to refine introductory user flows, championing accessibility and ease of use for global audiences.• Partnering with developers to create efficient workflows, ensuring designs are adaptable, scalable, and developer-friendly.• Overseeing interviews, onboarding, and mentoring new team members, shaping a collaborative and growth-oriented team culture.As Lead Designer, I am excited to elevate OleOle’s design approach and deliver innovative solutions that connect fans worldwide.

At OleOle, I played a key role in designing the live scores pages and improving user experiences across multiple sports leagues. My contributions included:• Designing live score interfaces for Football, NBA, NFL, and other leagues, providing users with seamless navigation for current, past, and future games.• Implementing a top-down design approach, creating components for efficiency and consistency across multiple screens.• Overcoming challenges such as building components from scratch due to the absence of a design system and resolving spacing inconsistencies from prior work.• Advocate for user-centric principles to enhance navigation and interaction within the app.• Collaborating with the design lead and developers to establish responsive design standards and optimize workflow efficiency.• Mentoring and onboarding new team members, fostering a collaborative and organized environment.Pioneered a comprehensive sitemap proposal to streamline the team's understanding of app features and flow.This role honed my problem-solving skills and allowed me to build scalable design solutions that cater to millions of global football fans.

United States

• Increased Returning User Base by 729%: Enhanced customer loyalty through a targeted onboarding flow.• Achieved 574% New User Growth: Orchestrated a UX/UI overhaul, leading to significant engagement gains.• Drove 2,893% Growth in Traffic Acquisition: Secured 13,500 new users, growing the base from 468 to 14k through strategic digital marketing and intuitive onboarding.• Skyrocketed User Interaction Metrics: Achieved 94,000 page views and 354,000 user events, dramatically improving user interaction and satisfaction.• Usability Testing & Cross-Team Collaboration: Fostered a user-first design culture through cross-department collaboration and initiated the company’s first usability testing, upgrading functionality and user experience.

United States

• Webflow Development: Specialize in interaction design using client-first guidelines, resulting in a seamless user experience and a 25% uplift in conversion rates across diverse industries.• Boosted Fundraising Efforts by 400%: Spearheaded Tahoe-Incline Rotary Club event branding, driving record fundraising using user-centric strategies.• Client Engagement Growth by Over 50%: Designed responsive websites for top real estate firms, amplifying online presence and client engagement.• Revitalized Brand Identity: Elevated market presence and brand appeal by 40% through innovative, accessible design solutions aligned with WCAG guidelines.

South Lake Tahoe, California, United States

• Project Management: Manage client relationships & timelines for repeat business, timely and quality results with a 100% customer satisfaction rate. • Business Strategy: Managed business operations, from strategy and financials, to drive growth, surpassing Q4 profit targets by 120%.

South Lake Tahoe, California, United States

• Supplied 1M+ Plants as Top Northern California Propagator: Managed teams, designed facilities, and provided consultations across California, delivering over 1M plants to top Bay Area nurseries.• Generated a 38% Space Optimization with System Design: Optimized garden layouts using Jakob’s Usability Heuristics, boosting productivity and increasing square footage.• Produced a 30% Yield Increase Through Process Innovation: Conducted 100+ workshops to refine planting methods, creating custom garden designs tailored to client needs and space limitations.

South Lake Tahoe, California, United States

• Managed, trained, and evaluated 50+ ski coaches to ensure company goals were met.• Planned and facilitated team meetings, delegating tasks and coaching assignments each day.• Created schedules to maximize instructor’s time and drive revenue for the resort.• Provided excellent customer service to both child and adult students

San Francisco, California, United States

• Operated, maintained, and managed carpentry equipment and tools for various projects while working with a master carpenter to complete projects.• Review blueprints and construction layouts to ensure project requirements are met.• Stay within safety practices for work areas and when using power tools.

Top 10% In Class

Design for a Better World with Don Norman, Visual Design: The Ultimate Guide

Ux Certification, Ux Design

Education record

Figma Essentials, Figma Advanced