I was once told I think too expansively about everything. This compulsion is sometimes annoying when ideating, but it's a superpower when it comes to strategic thinking and planning. I have a diverse portfolio of work and experience in different industries which demonstrates my expansive creativity, expansive vision, and deep understanding of my craft. A salesman and communicator by nature and a writer at heart, I've transferred the skills I learned selling good health, then franchises, then startups into clear principles that shine through in my written and speaking work. My love for storytelling and narratives helped me become an entrepreneur (multiple times!) and freelancer, where I pride myself on building connection with people, both personally and through my writing ability. I'm adept at extracting the story behind brands, the personality that drives connection, the link that turns customers into loyal fans and builds brands beyond their founders and into success stories.How can I help you connect?
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Freelance CopywriterThe Lone Way AroundSouth Africa
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Growth Marketing ManagerMolinaro'S Restaurant Group Aug 2024 - PresentSandtonm, Johannesburg, South AfricaBrand Positioning Brand MessagingMarketing StrategyInternal processesHRApplying growth marketing to a legacy brand, I have ideated and executed a combination of marketing strategies to increase brand penetration, social engagement, and new market surface area to grow ARR and improve customer retention. As an operations consultant, I have refined customer communications, sales touchpoints, and established internal service processes to grow market presence and improve aftersales.
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CopywriterBlakekentprojects Jul 2021 - PresentCape Town, Western Cape, South AfricaSEO, Web, and Ad copy. Long and short-form content creation. Script-writing. Technical research and reporting. Brand conceptualization and development. Fiction and non-fiction writing and editing.Custom content for clients in the health, hospitality, HR, engineering, construction, advertising, publishing, and FMCG industries. -
FounderGreen Alchemy Apr 2019 - Aug 2022Cape Town, Western Cape, South AfricaGreen Alchemy is a CBD manufacturing and wholesale company focussed on product development, innovative dosing, and scalable production models.Assisted in brand building, education, and research into novel CBD applications, physiology, and global market trends.
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Creative DirectorZang Chocolate Aug 2018 - Jun 2021Cape Town, Western Cape, South AfricaI helped design and launch the re-brand of Zang Chocolate to create a brand umbrella and product range that shaped a new category of wellness product - ad hoc supplements.
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Franchising ManagerSevenpointfive Apr 2009 - Feb 2019South Africa, UkDeveloped Franchise Model, Costings, Projections, Financing via Major Banks, SOP and Manuals.Generated content for Franchise Expos, Legislature Petitions, and Membership to Natural Medicines Council in UK.Developed Training Syllabus, Conducted Training, Implemented SOP procedures, Oversaw growth of franchises.Responsible for 30% Increase in ARR per year 2010 – 2016.
Blake Kent Education Details
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Edu-Art School For ArtistsA
Frequently Asked Questions about Blake Kent
What company does Blake Kent work for?
Blake Kent works for The Lone Way Around
What is Blake Kent's role at the current company?
Blake Kent's current role is Freelance Copywriter.
What schools did Blake Kent attend?
Blake Kent attended Edu-Art School For Artists.
Not the Blake Kent you were looking for?
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Blake Kent, MBA
U.S. Army Veteran Experienced In Process Improvement, Operations, Financial Analysis, Communication, Teamwork, Ocm, Competitive Market Analysis, And Consulting Across Multiple Industries.Dallas, Tx -
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