Blake Pappas Email & Phone Number

Phoenix, Az, Us

Scottsdale, Arizona, United States

• Manage forecasting and growth initiatives across assigned client segment and make data-driven business decisions.• Using data, partner with sales to focus growth efforts on key customer cohorts, resulting in increased product and/or customer division penetration.• Lead cross functional collaboration related to Appcast products, engaging and influencing internal stakeholders to recommend enhancements, ultimately driving towards product performance, efficiency, and revenue.• Drive Sales & customer success teams to provide regular reporting on client health, including key performance metrics and trends.• Partner with the onboarding team to ensure successful staffing for net-new logos that will support long term customer retention.• Empower the team to manage and resolve complex client escalations, work collaboratively with senior leadership and cross-functional teams to identify trends and recommend product and strategy improvements.• Stay at the forefront of industry trends and disseminate insights to the team, ensuring that our strategies align with the latest developments in the industry.• Coach, mentor and motivate team members as they engage in daily responsibilities, such as successfully onboarding new customers, retaining and growing existing customers.

Scottsdale, Arizona, United States

• Led the strategy, execution & management of digital marketing initiatives to support the growth & success of the annual giving team• Researched, ideated, and strategized best-in-class content & digital assets to support the customer journey’s needs at each stage• Utilized Google analytics and end-user research to identify high-value opportunities in support of campaign growth and organization goals• Collaborated with technology teams & vendors to support content strategy and enhance UX of Salesforce Commerce Cloud website• Tracked and report on progress of digital strategies (including email, SEO, social media, paid advertising, and traditional marketing efforts)• Trained & managed team members to support website content assets, UX projects, and organizational goals• Oversaw crowdfunding platform (Pitchfunder) projects to support the Foundation’s shortterm fundraising goals

Phoenix, Arizona

- Strategy development. Drive integrated, omnichannel digital marketing strategies that support client goals, including (but not limited to) persona development, competitive research, strategic content roadmaps, and prioritization of channel-based recommendations and initiatives to align with strategic goals.- Measurement and analysis. Collaborate with in-house data analysts to define data-driven, ROI-focused measurement plans that align with performance goals. Shape ongoing analysis into actionable insights that support incremental, iterative improvements to optimize performance of channel-specific strategies.- Facilitate learning across teams. Share strategic learnings with clients and across internal teams to encourage integrated omnichannel messaging and iterative, data-based performance improvements. Facilitate the integration of marketing strategies, tactics, recommendations, messages and insights across channels.Partner with client services to nurture current business. Proactively assess client programs and the digital landscape to identify additional and emerging strategic opportunities. Effectively communicate those opportunities internally and educate clients to grow their understanding and buy-in around future initiatives.• Uses a holistic approach to digital marketing to be successful. Has a solid understandingof online strategy, content development, blogging, SEO, e-mail, landing pages, websitepublishing, and more.• Excellent communicator and public speaker with ability to sell, convince, providefeedback, and push back when recommendations are not followed or delayed.• High comfort level using common digital platforms like WordPress, Google Analytics, andHubspot.

Phoenix, Arizona Area

Within my coaching role, I tap into my diverse digital marketing background (content, strategy, SEO, UX, and lead nurture) to help consult companies throughout the country on all things strategy. Ranging from Fortune 500 to small local businesses, I receive great satisfaction out of educating and helping others achieve their digital marketing goals. I truly enjoy partnering with companies and becoming engrained in their business. Content marketing is incredibly difficult to do and do it well – I understand and embrace this challenge head-on.• Build and drive overall digital strategy for current and future clients, helping them meettheir online goals.• Create, edit, and optimize content with clients in a collaborative setting.• Partner regularly with subject matter experts across the company and bring thosedifferent viewpoints together in a succinct vision for clients.• Lead custom training and education projects, such as creating and updating videotraining classes.• Participate in thought leadership efforts of the company, and speak publicly atconferences, events, or other trainings.• Stay up-to-date with digital marketing trends and strategies in content marketing training.• Uses a holistic approach to digital marketing to be successful. Has a solid understandingof online strategy, content development, blogging, SEO, e-mail, landing pages, websitepublishing, and more.• Excellent communicator and public speaker with ability to sell, convince, providefeedback, and push back when recommendations are not followed or delayed.• Comfort level using common digital platforms like WordPress, Google Analytics, andHubspot.

Scottsdale, Az

Owned the implementation process from start to finish and provide an amazing experience for the client while working with internal teams to do so. Responsible for onboarding new clients to Zenefits by owning the product configuration, product integration and educational training on how to use the platform. Enable clients to use the product effectively and confidently. Also, partner with sales, product and engineering to work together in creating an awesome client experience. Owned the relationship for clients throughout the Implementation process (from start to finish) serving as the primary and regular point of contact for HCM, Payroll, and Benefits related questions. Engaged closely with the client, business partners, and other internal teams to ensure full-scope of implementation is understood.

Phoenix, Az