Eileen Blake Email & Phone Number

Tampa, Florida, United States

• Developing strategic plan goals and evaluation methods for Arts Council’s programs as well as managing strategic projects, including the economic impact study that demonstrated the nonprofit arts industry in Hillsborough County had a value of $387 million of economic activity in 2022• Working with Communications Department to manage Arts Council’s communications including county newsroom stories, Art813 video series, monthly newsletter, websites, and more• Representing the Arts Council at community meetings• Grant writing and/or managing grant funds awarded to the Arts Council Division• Managing programs for the Arts Council to grant funding related to arts, historic preservation, and special events to the local community• Managing the Arts Council’s division budget, including both the operations and the grant funding awards distributed by the division• Ensuring compliance with program requirements• Managing and writing contracts for funding agreements between Hillsborough County and nonprofit organizations, businesses, or other organizations• Managing county government procurement process by establishing purchasing contracts for the Arts Council• Supervising a coordinator within the Arts Council Division

Tampa, Florida, United States

Tampa, Florida, United States

Tampa, Florida, United States

Continuing to work within the newly-formed Arts Council Division of county government.

Tampa/St. Petersburg, Florida Area

Project Management:• Coordinated with a consultant in creating the Arts Council’s Strategic Plan including surveys, focus groups, and phone calls to area arts leaders and planning retreat for the board of the Council• Coordinated with the measurement consultants and worked on the development of evaluation methods/goals for the Arts Council’s programs• Continue tracking the progress of the Arts Council’s metrics/goals, conducting the surveys to evaluate what we are doing, and maintain an ongoing database of our customersBrand Strategy:• Directed the creation of a new Arts Council brand including new logo design, guidelines, etc.• Development of a new website that brought together three former websites into one coherent design, to make it more user-friendly for customersMedia Relations:• Working directly with media outlets to craft stories related to the work of the Arts Council resulting in more than $11,000 in publicity value for one story• Increased overall frequency of Arts Council presence in local news stories and earned media pick-up• Pitched media stories and wrote/edited news releases on behalf of the Arts CouncilGeneral Marketing:• Significantly increased follower counts on all social platforms• Maintained high email open rates and click through rates averaging above 2%• Increased subscribers by focusing on this goal for the development of the new website• Designed, crafted, wrote, and edited emails sent on behalf of the Arts Council regarding all programs/services• Conducted outreach activities, worked collaboratively with other organizational partners

Manage marketing for two divisions: one focused on small to mid-size businesses and the other focused on nonprofits and universities. • Increased leads 44% for sales division specializing in marketing data for print industry and agencies• Increased leads 218% for sales division focusing on nonprofit and higher education industries• Implemented marketing automation emails for 2017 that have achieved open rates averaging 50%• Created customer personas to segment the database and deliver personalized, targeted messaging, which lead to a 352% increase in email open rates on one project using the new strategy• Assisted with launch of new website• Managed all marketing projects for two sales divisions• Wrote emails with highest open rates of the year (27% and 72% for the business division)• Created a #GivingTuesday toolkit for nonprofits/universities that is the most popular content marketing of 2016 for this division• Marketed the most well-attended and engaging webinar of the year for the business division and the first webinar of the year for the nonprofit division (this also generated more than 120 new leads from the nonprofits/educational institutions attending)• Increased social engagement across platforms• Increased organic sharing of blog posts on other websites and social media platforms• Conducted customer survey• Assisted with launch of a new email validation tool• Crafted strategic marketing plans for both divisions in 2017

Tampa/St. Petersburg, Florida Area

By the Numbers:• 170% increase in number of sessions with the recently-launched Your Weight Matters Campaign site• 45% increase in number of individuals signing-up for the National weight challenge from 2015-16• 18% increase in clicks on Google Adwords for same budget within 2015-16Project Management:• Management and implementation of redesign for the Your Weight Matters Campaign site• Developed strategic timeline of projects for 2016 • Managing editor of the OAC’s magazine, working with external authors and advertisers as well as the in-house team to produce each new issue• Science writing to take clinical research and medical information and create educational content at a middle school writing level for the general public• Strategic planning and management of marketing and communications projects including the OAC’s 10 year anniversary celebration, Ban the F Word campaign and Your Weight Matters CampaignMarketing Strategy:• Create, deliver, edit, and optimize targeted emails, direct mail, brochures, flyers, publications, and advertising both print and digital• Ensure that messages are supportive of and consistent with marketing and communications strategiesOther tasks include: Strategic planning and management of new projects; UX/UI design for updates for Web sites; management of digital marketing efforts including Google Adwords, Google Analytics and recently-implemented Google Tag Manager; management of all exhibits/trade show presence; working directly with coordinators to implement new projects.

Tampa, Fl

Social Media:• Social media manager for multiple platforms: Twitter, Facebook, Pinterest, Instagram, YouTube, Flickr, and Google Plus – growth of platforms at least doubled each year• Participated in conversations and moderated social media comments from the publicEvent Planning:• Worked with Vice President to manage events• Conducted site visits to plan layout for seating, decorations, exhibits, vendors and participants• Coordinated event logistics, wrote event and program guides, and social media content for each event Public Policy and Legislative Action:• Targeted email marketing to create engagement for specific policy issues and action items

Customer service and retail position covering two different store departments, working with two teams.

Tampa/St. Petersburg, Florida Area

Main responsibilities were to co-edit the Official Guide to the RNC with supervisor, update and monitor social media platforms, point of contact person to coordinate logistics for more than 50 national and international press outlets covering the Welcome Event and press conferences.

Tampa/St. Petersburg, Florida Area

• Redesigned USF Botanical Gardens website• Redesigned college department brochures and pamplets• Coordinated social media: Facebook, Twitter, Pinterest, Tumblr, YouTube• Wrote news releases

• Wrote news releases and employee newsletter articles• Monitored social media presence• Conducted research on water education in three local school districts

• Responsible for campaign survey data, questionnaires and phone interviews• Coordinated campgain volunteers