- Directly manage new client accounts throughout the duration of C-4's Client Onboarding process and beyond while overseeing all digital marketing endeavors- Conduct weekly meetings with clients to facilitate the building and development of paid search, display, and Facebook campaigns. Analyze campaign performance and site traffic to provide strategic recommendation- Enhance client websites with custom content and creative material for Search Engine Optimization- Update and monitor social media platforms, schedule and provide content for organic posting - Assist with online reputation management, lead management, and offsite SEO enhancements- Regularly collaborate with internal departments as well as outside agencies, service providers, and other third-parties to meet client goals. Provide client with recommendations on third-party usage based on cost/benefit analyses- Perform BDC analyses for clients agency-wide. Directly involved in the development of an automated tool for submitting test leads on onsite forms and monitoring outreach response time

-Promoted, advertised, and gathered leads for the New England Revolution at various events and functions around New England. Assisted in the facilitation of game-day operations and endeavors at Gillette Stadium.

-Was directly involved in the editing and development of various content and inbound marketing initiatives. Responsibilities include creating infographics, writing for the Aberdeen blog, assisting with email campaigns, and proofreading research reports.

- Provided front desk and office support for Skidmore College career counselors, including scheduling appointments, assisting drop-in clients, and helping students navigate the CDC office web pages.- Advertised and promoted the office through word of mouth, email, social networking sites, and other outreach projects/endeavors.

- Ushered for musical and academic events being held in the Zankel Music Center. Duties included setting up for shows, collecting tickets, advertising for events, and providing general assistance for patrons.

- Wrote product descriptions for the company catalog, new product announcements, and press releases- Developed, managed, and maintained social media accounts - Participated in brainstorming sessions and helped determine marketability of product development concepts- Researched potential new suppliers and negotiated contract terms - Oversaw product setup and revisions on a key national account's platform to help maximize sales- Advised the creative team on trends as they related to the company's core demographic

- Aided with experiments and helped with general data collection in the translational neuroscience lab, which focuses on researching the association between abnormalities in a brain structure known as the extracellular matrix and schitzophrenia. My duties included (but were not limited to) cutting brain regions by use of a microtome, assisting with immunohistochemistry, and cell counting.