Blake Becker Email & Phone Number

Craft engaging, original content across multiple platforms including emails, press releases, articles, blogs, websites, social media, newsletters, and video scriptsDevelop thought leadership content positioning ClearCaptions as an industry leader in the senior spaceMaintain and evolve the brand voice guide, ensuring consistency in style, quality, and tone across all content channelsCollaborate with team members to create and execute cohesive content strategies aligned with brand goalsOptimize content using SEO principles to maximize reach to target audiencesAnalyze content performance metrics to continuously improve engagement and effectivenessManage multiple projects simultaneously from concept to completion in a fast-paced environmentTailor messaging to resonate with diverse audience segments based on analytical insightsEdit and provide constructive feedback on team members' content to uphold brand standardsStay current with content trends, consumer preferences, and technological advancements in the marketing field

Served as the voice of the company brand through written content, including blogs, success stories, white papers, reports, press releases, website content, and moreUtilized exceptional writing, editing, and proofreading skills to produce engaging and error-free contentCrafted SEO-friendly content for websites and blog posts to increase organic trafficWas accountable for all content marketing initiatives used to drive traffic, engagement, leads, delivered sales, and client retentionCollaborated across sales, services, and partner alliances to deliver an effective content marketing strategy and editorial plan to meet marketing objectivesPartnered with company Founder/CEO on articles published for the Forbes Technology Council and Entrepreneur Leadership NetworkLed content syndication and guest blogging initiatives to expand company thought leadership and brand reachIdentified target audiences and matched the tone and voice needed to make an impact with contentCategorized, structured, developed, distributed, and measured content to maximize SEO effectiveness according to identified target audiences and sales-driven prioritiesOptimized channel management of all digital content, including internal and external newsletters, success stories, blog posts, eBooks, and reports

Responsible for all written content made available through social media, the company website, internal and external email communication, documentation, scripts, and promotional materials Collaborated with fellow members of the Equis Financial Creative Team to brainstorm, strategize, create, and fulfill marketing initiatives, promotional campaigns, and company eventsBuilt and maintained all company social media platforms, including Facebook, LinkedIn, Twitter, Instagram, YouTube, and Glassdoor

Sourced products and constructed presentations designed to fulfill the promotional needs of various brands and companies, such as Coca-Cola, T-Mobile, and MetroPCS, among othersMaintained effective and long-lasting relationships with clients and vendorsCreated innovative campaigns geared toward integrated marketing solutions, such as high-impression experiential programs, cooperatives, strategic planning of client goals/challenges, and unique promotional campaignsWorked closely with Director of Operations and Graphic Designer on sales pitches and presentationsIdentified sales trends to maximize growth opportunities and exhibited expertise in all facets of digital and traditional media, as well as promotional products and apparelBoosted sales and customer loyalty with highly effective branding messagesEstablished key performance indicators KPIs for branding efforts and tracked progress against targets regularly