Blake Murrah Email & Phone Number

San Antonio, Tx, Us

Chicago, Il, Us

Oversee our total Kraft Heinz portfolio (Dry, Refrigerated, and Frozen) for Costco Business Centers and Food Court. (D13, D17, D18, and D88)Integrate KraftHeinz Foodservice portfolio into Business Center Division. Test, learn, fail fast. Innovate. Analyze and collaborate with our Customer Excellence team on Supply Chain structure and reporting (internal and external)Ideate and walk projects through commercialization process, including RoadshowsManage allocation, supply projections, trade, accrual, demo, and SMGM budgetingExecute promotional programming, forecasting, and maximize impact of trade spend and drive Costco member value.

Chicago, Il, Us

As our Customer Sales Manager C-Store Foodservice I managed a book of business that included 3 of the Top 11 Convenience Store Chains (approximately ~14,000 stores) – CSP 2020 Rankings. I oversaw our full Foodservice Portfolio (Condiment assortments, format (Portion Control, Bulk, Fresh Pack), Rollergrill (Oscar Mayer), Back of House, Commissary Projects), along with Distributor touch-points (McLane, Core-Mark, Sysco). I worked to develop on-trend programming with our partners who are at the forefront of the Convenience Channel. We work with both companies R&D departments and culinary experts, along with the Category Management and Procurement Teams. I strive to optimize the Kraft Heinz ingredient assortment within these existing and new product programs. I collaborate with our marketing and brand teams to build out promotional activity with our key customers (National Hot Dog Month), Branded LTO’s, and support New Item Innovation with a wide array of promotional support (Social Media, Financial, Branding, etc) In addition to the above, I also managed our Supplier Agreements, aligning Finance, Legal, and Demand Planning to the Customers needs and expectations of current and future successes.

Chicago, Il, Us

As our Business Development Manager - Deli I am responsible for our United States Central Region Deli customers. These customers include commissary businesses that feed into the core customers that I call on. Develop innovative new SKUs alongside our valued partners. Responsible for working the new items through the entire commercialization process from inception to launch. Develop supply chain efficiencies. I am constantly examining purchasing habits and looking for ways to improve efficiency and cost savings. Develop customer SKU assortment across the network. Many of my key accounts operate under many different banners, look for efficiencies and assortment void opportunities that work in their differing regions and bring those best practices to light.Manage Trade and Marketing programs across our broad Retail Foodservice portfolio. Innovate. Bring industry insights to our valued partner and showcase current trends in a constantly evolving segment. Drive sustainable growth through new product launches and developing better product assortment for our customers.

Chicago, Il, Us

As our Senior Territory Business Manager - South Region I oversaw our Texas K-12 business. This book of business included American Purchasing Co-Operative / Southwest Foodservice Excellence, The Multi Region Co-Operative in North Texas, Harris County Department of Education (Choice Partners), Region 1, Region 3, Region 5, etc. I worked closely with the key K-12 Foodservice Broadline Distributors on RFP execution. I managed both Commodity and Commercial RFPs. I was also responsible for key accounts serviced by Labatt Foodservice.

Chicago, Il, Us

Act with resiliency in the relentless hunt for new sales opportunities.Generate profitable sales by selling solutions that meet the customer's needs.Manage the opportunity pipeline effectively, identifying the biggest and most likely opportunities in the territory and spending time disproportionally against them.Prepare, present and own the bottom-up sales planning process for assigned territory.Build effective proposals, based on customer needs, consumer insights and the customer's decision criteria.Build strategic relationships with decision makers in assigned accounts.Gain 'commitment to buy' from customers.Take accountability for delivering against sales targets.

I maintain BeerWithBlake.com as a side project in Social Media marketing. I use the site, Facebook, Untappd, and Twitter to share craft beer news and announcements within the industry. This is my own social media experiment on the differences and optimal audiences and content generation for users of each of the major social media networks.

Conroe, Texas, Us

Working for Southern Star I developed (from scratch) a monthly newsletter that now reaches thousands, increased our market share in my territory exponentially, and saw sales rise by over 35%. I manage a growing list of accounts, develop promotional events, and execute marketing plans for each of our new product releases. I am also in charge of conducting tastings, and representing the brewery at countless festivals, charity events, and throughout the community as the need arises.In addition to the daily workings of the position, I facilitated the necessary connections to expand our distribution to Guatemala. In addition to this, I positioned our flagship product to be used as product placement for HGTV, and oversaw our flagship product being used in multiple nationally syndicated commercials that began to air on cable networks in 2014.

I work with communications and safety at the track, ensuring that every driver leaves the track in good health and one piece. I constantly monitor every vehicle on track, as well as constantly changing track conditions, and weather. I alert drivers to any hazards that may be present on either the course itself, or their own vehicle. I also work closely with race officials to monitor any drivers suspected of aggressive or unsafe driving, as well as any damage that may have occurred to their vehicle that could impair the vehicle or injure others.

San Antonio, Tx, Us

I managed the beer department, from beer orders, to assisting customers in choosing the best beer to fit their needs. I fulfilled special orders, tracked sales, and made plans to increase sales and market new products that entered my store.In addition to these day to day tasks, I focused on driving traffic into the store via social media and I developed a healthy following that would favorably react to newly released items. Within the store, customers would be greeted by signage that I developed alerting to them the weeks latest releases. In addition to these strategies designed to draw traffic into the department, I organized the department in a clear and concise manner in order that no time was wasted looking for an advertised product. I also more than doubled the selection of craft beers within the store, and led the city in selection for off-premise accounts.

St. Louis, Mo, Us

As a Management Trainee for Enterprise I quickly took the lead of my cohort. Through diligence and attention to detail I was promoted to Branch Supervisor within three months. As the Supervisor of my own branch I continued to promote efficiency and foster new business growth. Within my tenure at this location I grew the fleet over 150% percent, all while increasing sales to new highs and becoming one of the highest rated customer satisfaction rental branches in the city.

San Antonio, Tx, Us

I managed the front end of the store, monitored employee performance, conducted performance evaluations, ensured a smooth running store from top to bottom, and as a result was highly rewarded with multiple distinctions and "Best in Division" awards.

Houston, Texas, Us

I was a top tier ranked server who also trained new employees on the standards in place at Saltgrass Steakhouse and taught them how to be the best servers that they could aspire to be.

I managed the deli, trained new employees, and oversaw the running of the business.

I specialized in building hurricane shutters, outdoor kitchens, and other assorted exterior home remodeling services. Brickwork, pipe laying, tile work, painting and minor electrical.

Server

Masters Of Agribusiness, Agribusiness/Agricultural Business Operations

B.A. Liberal Arts, Political Science; Latin American Studies

Social Sciences