Blake T. Email & Phone Number

Austin, Texas, Us

• Develop and execute end-to-end e-commerce strategies for both B2C and B2B channels, focusing on driving traffic, increasing conversion rates, and maximizing revenue generation.• Utilize advanced SEO techniques to improve organic search rankings and increase visibility across search engines, effectively utilizing keyword research, on-page optimization, and link-building strategies.• Plan and execute SEM campaigns to drive targeted traffic through paid search channels, continuously optimizing ad copy, keywords, and bid strategies to maximize ROI.• Lead conversion rate optimization (CRO) efforts, leveraging A/B testing, multivariate testing, and user behavior analysis to enhance website conversion funnels and push for continuous improvement.• Develop and execute paid social media campaigns, targeting relevant audiences to increase brand awareness, drive engagement, and generate sales on platforms such as Facebook, Instagram, LinkedIn, and Twitter.• Implement organic social media strategies to build an engaged community, increase brand loyalty, and drive organic traffic through compelling content and community engagement initiatives.• Oversee email marketing campaigns, utilizing segmentation, automation, and personalization to nurture leads, drive repeat purchases, and increase customer lifetime value.• Collaborate with internal and external stakeholders to ensure seamless website functionality, overseeing web development projects, and implementing best practices for exceptional user experiences.• Analyze e-commerce data using web analytics tools, tracking key performance indicators and providing actionable insights to drive informed decision-making.• Stay updated with industry trends and emerging technologies, proactively identifying new opportunities to enhance e-commerce performance and efficiency.

• Responsible for all aspects of the DTC website, monitoring KPIs such as traffic, conversion, average order value, and customer lifetime value.• Responsible for creating automated CRM email flows to increase repeat customer rate.• Responsible for conversion rate optimization, site content, and SEO.• Responsible for managing our affiliate network, as well as designing a loyalty and referral program.

Riverside, California, Us

• Created sales plans and forecasts for multiple brands and channels.• Launched on-site personalization to highlight content specific to each of our customer personas.• Forecasted promotional sales lifts, and inventory needed for promotions.• Optimized SEO content to achieve an 18% growth in organic traffic, while also reducing bounce rate.• Improved our top product category’s average search result positioning from 3.8 to 2.• Worked with outside agencies to improve SEM, traffic and ROAS for paid media.

Austin, Tx, Us

• Responsible for maintaining the website CMS, merchandising, and user experience. • Created the sales and inventory plan, while achieved plan within 1% for a $50MM business.• Managed the purchasing team and built a new forecasting tool to improve inventory turn and GMROI.• Provided the product development team industry sales analysis to aid in designing and launching new products.• Planned and launched a separate subscription-style surprise box business.• Introduced a new accessory business to improve AOV and LTV.

Austin, Tx, Us

• Managed the open to buy process, as well as all sales and inventory forecasting for a $200MM product category.• Trained buyers and replenishment analysts in assortment planning.• Introduced new forecasting methods to improve inventory turns while enhancing the product assortment.Exited the company as they started their downsizing during their end of business.

• Revenue responsibility for up to $70MM across multiple product channels.• Team Management including 5 direct reports and coordination with all teams in the company.• Performing analysis to identify product trends, improve purchasing and product management processes, and ensure financial goals are met.• Implemented a custom-built CRM customer data platform to enhance marketing to customers. • Budgeting & Forecasting including revenue, margin, open to buy, inventory and staffing.• Maintaining data integrity including existing product data as well as establishing and implementing new initiatives for both internal data as well as online and 3rd party marketplace data.• Working with other teams to accomplish internal goals including weekly print advertising, online and social marketing campaigns, product flow for existing and new product launches, improvements in selection management and replenishment, and in-store merchandising and signing guidelines• Testing and analyzing new product lines in existing footprints as well as part of new, expansion and remodel stores.• Improving all aspects and processes of buying including new titles, merchandising, replenishment, and seasonal buildups while maintaining acceptable inventory turn, revenue, GMROI and markdown levels to accomplish company goals.• Various large projects including new product launches, store remodel projects, vendor relationships, process creation and measurement, online and print advertising campaigns, and store operations implementations.

• Responsible for replenishment and new product procurement for multiple product categories.• Sourced new vendors, and negotiated payment terms, pricing, and end of life discounts and returns.

B.B.A., Marketing

Education record