David Schell Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

As a freelance Creative Producer, I've created content ranging from bite-sized productdescriptions to extensive content suites for ecommerce brands like LitterRobot,Burst, Suja, Simply Gum, Inaba Churu, Unreal Snacks, and Isopure.

Irvine, California

As the marketing and creative generalist for a rapidly-growing ecommerce startup, I maximize customer acquisition and revenue growth. Core Responsibilities• Lead our creative-first marketing team to profitable growth by analyzing performance metrics, producing net new creatives while iterating existing creative, and improving our direct response results.• Deliver creative excellence at every touchpoint from acquisition to retention, including: angles, ad creative, destination pages, product listings and imagery, upselling integrations, email and SMS marketing, capture forms, promotional campaigns, and value-first content.• Serve as the liaison between brand and third-party agencies and freelance contributors to inform messaging, provide direction, and guide strategies.Key Highlights• Developed an ad creative system to ensure variety, discover winning elements, and continuously test new ideas while iterating on existing assets.• Built an in-house creative studio complete with studio sets and stationed equipment for turnkey photo and video production.• Established a repeatable workflow for concepting, briefing, sourcing, and editing creative from external creators.• Generated more than $14.1 million in email & SMS revenue since taking lead of retention channels in November of 2021, ultimately maintaining a 48% returning customer rate.• Developed an award-winning brand narrative that has been recognized by pitch competitions, including first place at Natural Products Expo 2018, second place at Tory Burch Foundation, and second place at Women's Founder's Network 2019.• Conceived, wrote, and deployed a unique, written email series that directly generated more than $164,000 in additional revenue since launch.

Irvine, California, United States

Long Beach, Ca

Worked as a photographer for Associated Students Incorporated at California State University, Long Beach.