Blanche Grasset Email & Phone Number

New York, NY, US

New York, États-Unis

• Ana Luisa is the highest quality, most sustainable brand in demi-fine jewelry that offers accessible price points.
• Growth Development and Brand expansion: Led growth initiatives across retail, DTC, and major marketplaces like Bloomingdales, Nordstrom, Amazon, Macy's, Reitmans (Canada) and TikTok. Managed teams and processes for.
• Business Strategy: Developed and executed business strategies for integrations, catalog management (merchandising), and marketing across digital and offline channels.
• Strategic planning &analysis: Created company-wide roadmap and defined KPIs for tracking sales and project effectiveness.

Région De Paris, France

- Global scale project management for strategic Masterbrand programs: Project coordination with a range of internal (multi-functional project team and strong bridge with the core brands’ teams) and external partners.- Brand activations & experience: Driving activations to regenerate On-Premise business, building engaging programs and relaunching Hennessy.

Paris Area, France

• Hennessy is the 2nd contributor for LVMH, the 2nd brand of wine and spirits and the 1st Cognac brand worldwide
• Project and POSM development: Merchandizing guidelines, sale spaces, POSM catalog development
• Retail Development
• Creative asset development: Supporting architectural projects, visual identity of the brand, limited editions programs (End of Year Program, Hennessy X.O campaign, Chinese New Year edition).
• Brand Development: Direct contact with our markets around the world, collaboration with designers (Marc Newson, Franck Gehry), suppliers and design agencies.

Greater Los Angeles Area

Wild Attire is a California based company which owns e-commerce websites(ties.com, scarves.com, alynn.com...).- Digital Marketing: SEO optimization, content creation, social media, outreach: brand and influencers partnership (+ 15 brand collaborations), organization of the annual event in New York City (200 influencers participants)- Analysis: Monthly.

Hong Kong

TimeVallée boutiques (RICHEMONT GROUP) introduce the finest timepieces markets through a delightful store experience that goes beyond the traditional retail norms (digital and new customer experience). Combining cutting-edge in-store innovations with the heritage and expertise of 14 prestigious timepiece Maisons (Baume & Mercier, Cartier, IWC, Jaeger.

Kolkata, West Bengal, Inde

STEP (Sampurna Training and Entrepreneurship Program) is a non profit social microfinance organization, working for the development of finance and entrepreneurship programs for disadvantaged families in Kolkata, India. My missions during this internship: - Finance: Editing loans reports and social recommendations for their programs- Communication.

Master 2 (M2), Business Development, Graduate With Honors (Mention Bien)

Master’S Degree, Marketing And Strategy

Bachelor'S Degree, Business

Year abroad (Erasmus) studying Business Management at ICADE

Bachelor’S Degree, Gestion

Activities and Societies: AS Dauphine

High School, Es Section

Major : Economy and Sociology Graduated with high honors (mention Très Bien).