Blanche Grasset Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, États-Unis

Ana Luisa is the highest quality, most sustainable brand in demi-fine jewelry that offers accessible price points.• Growth Development and Brand expansion: Led growth initiatives across retail, DTC, and major marketplaces like Bloomingdales, Nordstrom, Amazon, Macy's, Reitmans (Canada) and TikTok. Managed teams and processes for wholesale account management and expansion.• Business Strategy: Developed and executed business strategies for integrations, catalog management (merchandising), and marketing across digital and offline channels.• Strategic planning &analysis: Created company-wide roadmap and defined KPIs for tracking sales and project effectiveness.

Région De Paris, France

- Global scale project management for strategic Masterbrand programs : Project coordination with a range of internal (multi-functional project team and strong bridge with the core brands’ teams) and external partners.- Brand activations & experience : Driving activations to regenerate On-Premise business, building engaging programs and relaunching Hennessy Artistry platform worldwide (20+ activations worldwide). - Market analysis & Strategy : Analyzing of the strategic markets and touchpoints for Hennessy On-Trade to explore new opportunities. Conducting a global survey about Future of Nightlife post crisis. - Product development : Managing product and POSM development for visibility and service tools On-Trade. - Assets Production : Creating branded content (copywriting, motion design videos, KV, GIF, trailer, …) - Finance & Budget management : Following the management of a one million budget, A&P and product P&L.

Paris Area, France

Hennessy is the 2nd contributor for LVMH, the 2nd brand of wine and spirits and the 1st Cognac brand worldwide• Project and POSM development : Merchandizing guidelines, sale spaces, POSM catalog development• Retail Development • Creative asset development : Supporting architectural projects, visual identity of the brand, limited editions programs (End of Year Program, Hennessy X.O campaign, Chinese New Year edition). • Brand Development : Direct contact with our markets around the world, collaboration with designers (Marc Newson, Franck Gehry), suppliers and design agencies.

Greater Los Angeles Area

Wild Attire is a California based company which owns e-commerce websites(ties.com, scarves.com, alynn.com...).- Digital Marketing : SEO optimization, content creation, social media, outreach: brand and influencers partnership (+ 15 brand collaborations), organization of the annual event in New York City (200 influencers participants)- Analysis : Monthly reporting and performance analysis- Merchandizing & partnership : Development of the new subscription boxes of men accessories : Guapbox.

Hong Kong

TimeVallée boutiques (RICHEMONT GROUP) introduce the finest timepieces markets through a delightful store experience that goes beyond the traditional retail norms (digital and new customer experience). Combining cutting-edge in-store innovations with the heritage and expertise of 14 prestigious timepiece Maisons (Baume & Mercier, Cartier, IWC, Jaeger LeCoultre, A. Lange & Söhne, Montblanc, Panerai, Piaget, Roger Dubuis, Rolex, TagHeuer, Vacheron Constantin, Zenith and Chopard), TimeVallée creates a unique retail experience, inviting amateurs and connoisseurs alike to a continuous, exhilarating exploration into the world of fine watchmaking. Missions:- Retail strategy : Sales analysis, sales reporting, boutique reporting & implementation of solution- Business development : Boutique development (+ 3 boutiques openings in China), in-store digital strategy, development of an E-Learning program and a CRM program, working on a new customer experience, elaborating pop-up and travel retail strategy- Digital Marketing : In charge of the coordination of the digital content and working on their social mediaswww.timevallee.com

Kolkata, West Bengal, Inde

STEP (Sampurna Training and Entrepreneurship Program) is a non profit social microfinance organization, working for the development of finance and entrepreneurship programs for disadvantaged families in Kolkata, India. My missions during this internship : - Finance : Editing loans reports and social recommendations for their programs- Communication : Implementing online communication on social networks- Development : Working on their annual report for the year 2016- UX : developing the web site

Master 2 (M2), Business Development, Graduate With Honors (Mention Bien)

Master’S Degree, Marketing And Strategy

Bachelor'S Degree, Business

Year abroad (Erasmus) studying Business Management at ICADE

Bachelor’S Degree, Gestion

Activities and Societies: AS Dauphine

High School, Es Section

Major : Economy and Sociology Graduated with high honors (mention Très Bien).