Mariano Blanco Email & Phone Number

United States

My role is focused on maximizing client value and satisfaction. It involves strategically aligning team efforts with client expectations, both in the short and long term. I am committed to enhancing our service delivery by closely tracking client satisfaction and addressing their needs promptly. An integral part of my job is to identify and leverage client feedback, transforming it into actionable insights and added value. I also create and disseminate success stories and case studies to highlight our achievements. Advocating for our clients' interests internally, I guide our teams to focus on generating maximum value. Additionally, I am responsible for ensuring that all projects are efficiently executed, meeting both time and budget constraints.

Denver, Colorado, Estados Unidos / 100% Remote

As a Media Operations Manager at DELVE, I specialize in forging strong client relationships and providing impartial strategic guidance. My role involves crafting strategies that address specific client objectives and challenges, while ensuring goal clarity and accountability. I am responsible for the timely and budget-conscious delivery of projects across diverse practice areas. Additionally, I oversee the complete lifecycle of campaign development and serve as a key connector between cross-functional teams and external partners, ensuring seamless collaboration.

Argentina

Projects I've worked onKimberly-Clark | Regional Product Manager (North America + LATAM)As a Regional Product Manager, I led the development and implementation of a supply chain and eCommerce digital platform that optimized online sales routines, stock management, pricing and promotion, and digital on-shelf availability. I was responsible for driving adoption and engagement, defining new use cases, and shaping the vision of the platform.Key achievements:- Successfully increased in-market execution quality and improved sales performance for clients- Drove customer engagement and satisfaction, resulting in high user adoption and retention rates- Led cross-functional teams and collaborated with stakeholders across North America and LATAM regionsInternal Research Study | Grow Digital Commerce (B2B/B2C)As a Digital Strategy Consultant, I worked with top-tier c-level executives to create a comprehensive program that responded to the transformation occurring in the industry and addressed the critical need for greater visibility and management of digital commerce channels for B2B/B2C, including owned stores and marketplaces.Key achievements:- Co-Led the creation of industry offerings and materials for E2E consumer and customer experience- Developed and implemented strategies that improved operational efficiency and reduced costs- Collaborated with cross-functional teams and stakeholders to achieve successful outcomes

Belgrano, Buenos Aires

As the Consumer Goods Division Digital Leader, I was responsible for developing the digital channel for Maybelline NY, L’Oréal Paris, Garnier, and Vogue brands, with a strong focus on brand awareness and direct and indirect commerce. In addition, I led efforts to upskill traditional marketing product teams.Key achievements:- Developed and executed short- and long-term digital strategies for multiple brands, including paid advertising, organic growth, ePR, creative production, and data- Defined third-party partner teams and allocated resources, roles, budget, and objectives- Optimized digital media spend and evaluated and approved campaign plans- Collaborated with agencies to create campaigns and other digital initiatives- Conducted performance analysis of the digital channel and evaluated ROI- Led growth and content strategies for websites and social media channels- Served as technical implementation leader, IT and digital project manager for the division, and digital onboarding facilitator for other teams within the company- Championed SEO and media creative as regional leader

Olivos, Buenos Aires

Digital strategy and content production consultant for the agency’s major accounts, pitch preparation, strategy presentation and accounts development to c-level clients, and stakeholders.

Olivos, Buenos Aires

As the Digital Account Executive, I was accountable for the relationship with clients in the automotive industry across South Cone Markets, including assessing their needs and business opportunities, defining the creative brief, and debriefing with the internal production team. I also monitored times and implementations, presented proposals, and measured results applied to creative digital communication campaigns and web development projects.Responsibilities:- Defined the creative and media digital strategy for Argentina, Brazil, Uruguay, Paraguay, and Chile- Created advanced display, video, and social ads campaigns strategies, including programmatic, retargeting, custom audiences, and ads plan for the entire consumer journey funnel- Led digital project management for large-scale website updates and CMS implementation- Developed and executed digital brand awareness, CRM, and lead generation campaigns- Curated and owned website content- Produced and implemented digital assetsMilestones:- Effie Gold 2017 LATAM Category: Automotive - "Meritocracia" (video link: https://youtu.be/AOEFn8ioLEI?t=9s)- Effie Bronze 2016 LATAM Category: Automotive - "Meritocracia" (video link: https://youtu.be/AOEFn8ioLEI?t=9s)- TOP-10 Most Viewed Ads 2016 YouTube Ads Leaderboard & Facebook Success Story - "Somos conectados" | 360 Campaign (link: https://www.facebook.com/business/success/chevrolet-argentina)- First YouTube Takeover Campaign - "Basta de vivos" (video link: https://www.youtube.com/watch?v=nOcei-wGqlY)

Provincia De Buenos Aires, Argentina

Accountable for the relationship with the client in automotive industry: identification of needs and business opportunities, definition of the creative brief, debriefing with the internal production team and monitoring of times and implementations, presentation of proposals and results applied to creative digital communication campaigns and web development projects.Responsibilities• Care and grow the relationship with the client day by day• Value generation through creative digital solutions (Web, Media, and Social)• Leadership of the digital production team: Creatives, designers, developers, and Community Manager• Presentation of communication plans, responsibility for their implementation in a timely manner, and presentation of results• Collaboration with digital media implementation teams and generation of media plans with awareness and performance objectives• Optimization of lead acquisition costs for dealer network

San Isidro, Provincia De Buenos Aires, Argentina

As head of the institutional sites in the region for the Home & Home office and Small & Medium Business segments, my mission was to take care of the functional aspects, ensure the health of the store catalog, the correct implementation of communication elements, boost positioning and organic growth and improve the user experience with a focus on higher conversions within the store and lead generation.Responsibilities• Analysis and Action Plan of data acquisition and user behavior• Analysis and Action Plan of performance of promotional actions and activations• Presentation of results and improvement proposals for stakeholders• Planning, execution, and monitoring of technical implementations• Planning and implementation of SEO optimization actions• Leadership of outsourced multidisciplinary teams (Creative team, Media, and Website Optimization)Featured Project:• Localization of new CMS o Leadership of the implementation of the new CMS at the country level o Data and content migration o Implementation of tagging plan

Consumer Marketing Cetificate, Marketing Digital

Licenciatura, Marketing

Dirección De Arte Integral, Design And Visual Communications, General

Diplomatura En Gestion De Proyectos, Administración Y Gestión De Empresas, General

Diplomatura enfocada a la planificación y Gestión de proyectos enfocados a PYMEs.