Brad Lotterman, Apr, Ma Email & Phone Number

Aliso Viejo, CA, US

San Diego County, California, United States

California, United States

• Developed and executed internal and external communications strategies for REALM, and subsidiaries Ambry Genetics and Invicro, that advance corporate reputation and energize employees.
• Directed external communications campaign that increased adoption of Ambry’s digital platform, resulting in a record high of patients completing a cancer risk assessment.
• Increased employee retention by creating the first-ever internal communications function, including a new intranet, company-wide newsletter, employee video series, town halls and executive communications.
• Built communications strategy and led team that helped Ambry serve 20K more oncology patients by promoting the company through social media, blogs, op-eds, digital media, events and media relations.
• Grew thought leadership by increasing REALM’s social media audience by 300% and Ambry’s by 15%.
• Drove crisis communications that successfully managed company issues.

• Launched an integrated communications function encompassing media relations, analyst/investor relations, thought leadership and marketing initiatives. Expanded and enhanced thought leadership and brand story promotion.
• Generated local media coverage that increased access to testing and vaccine sites during COVID-19.
• Launched the first-ever speaker’s bureau, preparing and placing speakers at high-profile events including HLTH, Forbes CIO Summit, SXSW and Wharton’s Women’s Summit.
• Supported communications campaign for the rebranding of DaVita Medical Group to Optum, achieving a 14% increase in awareness of the new brand.

• Directed internal and external communications team for Optum Care, a nationwide physician group that includes 60K doctors in 2,000 locations nationwide. Optum Care serves over 20M patients.
• Executed patient retention campaign via paid and earned media, resulting in 18B media impressions and a 5% increase in retention.
• Led successful internal and external M&A communications for MedExpress, WellMed and ProHealth New York.
• Created and drove internal communications strategy that successfully communicated company progress to more than 40K employees through executive communications, town halls, podcasts and an online portal.
• Developed Optum Care message platform that shaped positioning for marketing and internal communications.

• Led communications for Optum Health, an $84B business that serves 98M people. Helped generate $3M in revenue through an integrated social media, marketing and media campaign.
• Elevated brand story and thought leadership by securing high-impact media coverage in publications such as Forbes, The Wall Street Journal and Los Angeles Times. In one year, achieved 614 media placements reaching 1.5B.
• Achieved more than 100M media impressions to promote Optum Bank, which manages 1.5M HSA accounts.

Leader of external communications for United Behavioral Health, a business that serves 36 million people with behavioral conditions and substance use disorder through one of the largest behavioral health networks in the country.

Ma, Communications

Activities and Societies: Speech and debate team

Ba, Communications

Activities and Societies: Speech & Debate Team, Residence Hall President