- Spearheaded the development of the organization’s brand guidelines to ensure high standard, cohesive, consistent and unified brand experiences for students, stakeholders and community members- Collaborated with executives, academic, college and social work departments to create practical and creative storytelling solutions to inspire first-generation Latinx students to attend national colleges and universities - Conceptualized and orchestrated branded experiences for annual events, such as graduation ceremonies and Thanksgiving gatherings, catering to guest attendance ranging from 500 to 1200 students, stakeholders, parents and community members- Supervised a compact creative team tasked with generating organic social media content, achieving an average engagement rate of 11%- Collaborated with stakeholders such as school districts, public and private collegiate partners and community members, to develop content and strategies for event awareness on social media sites and organization’s website- Established internal content generation protocols tailored to staff, students, alumni, volunteers, and interns- Remained at the forefront of industry trends and best practices, consistently seeking avenues for innovation and distinctiveness- Provided strategic guidance and creative solutions to solve complex organizational challenges to drive student growth and retention- Oversaw the end-to-end creative production process, from concept development to final execution, ensuring projects were delivered on time, within budget and to the highest visual standard- Implemented new creative processes and workflows that improved efficiency and productivity that saved over 300 hours of work per year

- Designed visually engaging and impactful marketing materials including presentations, brochures, case studies, email campaigns, and social media content using Adobe Creative Suite, Illustrator, Photoshop, InDesign, Lightroom, Canva, Premiere Pro, and Final Cut Pro- Photographed events using DSLR cameras to capture more than 30,000 photos and videos for use in digital and print media - Produced compelling storytelling videos for event and social media marketing campaigns targeting Latinx and underserved students- Managed, wrote and designed monthly and quarterly newsletters with average open rate of 30%- Updated and managed organization’s website using Wordpress- Established relationships with local vendors for print, digital and special projects- Systematically organized and cataloged a vast collection of photography and graphics spanning 15 years, totaling over 10 Terabytes, utilizing a combination of external hard drives and cloud-based storage solutions- Proficient in CMYK color space and well-versed in print media processes, particularly in the production of booklets, flyers, pamphlets, office supplies, and apparel