Bill Lucarelli Email & Phone Number

Parker, Co, Us

Denver, Colorado

Independent Consumer Electronics consultant and advisor helping early stage technology startups launch their products and services in the global market. We provide full go-to-market strategy and planning, with emphasis on sales strategy (channels of distribution, program structuring, etc), channel marketing, pricing strategy, product positioning, and business/partnership contacts.

Hired to propose, develop and implement all aspects of global channel sales to gain assortment and market share in target regions.- Established and implemented global sales strategy by deploying company policies, operating procedures, goal setting, sales commissions and incentive programs, product promotions, and more.- Identified and cultivated strategic domestic and international distribution partners.- Intimately managed all sales activity and assumed personal responsibility for selling products into strategic North American retail partners, such as Amazon, Apple, Best Buy, Best Buy CA, etc.

Hired to build sales team, lead sales growth of domestic markets, and launch international regions.- Developed complex sales plans and strategies to produce top-line revenue growth.-- Had full P&L responsibility for global sales operations through supervision of sales and marketing teams and a network of 17 independent domestic/international sales organizations.-Monitored retail sell-through and managed company’s and retail partners’ inventory levels to ensure that healthy stock levels were maintained in the channel.

Promoted to VP based on peak sales performance as Director of Sales.- Identified areas of opportunity in current sales organization and in processes within the sales business unit, and implemented new processes to become a more successful, efficient global sales organization. - Created new channel strategy to ensure quality sales and increased profits.

Managed overall CE Business Unit by increasing sales, securing additional customer base, and improving relationships with Channel Partners.- Secured new assortment at top CE retailers (Amazon, BestBuy, Costco, Future Shop, Target, etc.) within first four months.- Developed and presented detailed sales strategy including promotional budget planning, analysis, and evaluation to executive management.- Responsible for on-site sales training, policy formulation, goal setting, incentive programs, product promotions, and competitive sales commissions.

Recruited back to Panasonic to secure new business relationships with National Accounts for the Digital Imaging category.- Created and successfully executed business plans for obtaining sales and market share growth plans by forecasting purchases, planning promotions , managing sell-thru/inventory, and providing constant feedback to management concerning competition and industry trends.- Established new partnerships and secured new assortment.

Managed 15-state western territory in newly formed Digital Imaging business unit.- Responsible for Regional/National accounts maximizing sales quotas; effectively and productively focused on growing existing accounts through value-added sales, developed marketing plans and increased product assortment; and intimately managed the forecasting of product purchases. - Awarded “Sales Manager of the Year” in 2009 for percentage of territory sales over budget, forecast accuracy, and for managing customer relations.

Delivered sales results for Regional and Distributor channel partners in western US territory, using specialized consultative selling methods and presentations to target accounts. Continually exceeded sales objectives, increasing sales 285% in 2+ years.- Achieved distinction of “Account Executive of the Year” in ’05, ’07 & ’08.

Responsible for all Consumer Product Categories, and acted as the subject matter expert in the Imaging Group working with digital imaging product.- Managed 10 Product Trainers in 14 Western states.- Successfully co-lead the expansion and implementation of external merchandising/training company.- Co-Developed Panasonic’s On-Line Training University, utilizing learning management system (LMS).

Created and conducted dealer trainings and product education seminars to sales associates in national and regional retail accounts.- Provided competitive analysis and monitored POS data. - Participated in all major trade shows and industry events- Acted as the subject matter expert on new technologies and industry trends within all consumer product categories.

Managed and trained 60+ employees while delivering sales results for overall store sales.- Obtained store’s first District #1 ranking and first Regional #2 ranking for sales.- Participated in the "setting", training and grand opening of 7 new stores throughout CO and UT

Ba, Psychology, Minor Communications & Philosophy

It Professional, Website Design And Implementation, Database Design, Networking