Art Director, Content Producer, Videographer, Photographer, Stylist and Influencer. Creative Director of @halfofnothing https://www.instagram.com/halfofnothing/Blue Hamel (halfofnothing) is a Web 3 Entrepreneur, a multidisciplinary, creative director with 10 years + of creative industry experience who has worked with some of the largest brands and talent in the industry. He has collaborated and worked alongside brands and influencers from across the globe including: Adidas, Louis Vuittion, Yeezy, and the likes of Kylie Jenner, Childish Gambino, Asap Ferg, David Beckman and more. Blue ventured back to New Zealand in 2020 from living and working in New York to partner up with Luke Dawkins in their pursuit to become disruptive Gin connoisseurs leveraging their combined knowledge and expertise with over 15 years’ experience in the hospitality industry to develop and perfect ‘YEN’, a New Zealand made Gin and luxury lifestyle membership Club. YEN is the first Gin brand in the world to adopt a hybrid NFT tokenization strategy.