YEN GIN

All of us are driven by something — craving or obsession, passion or pastime. A drive to seek out the things that inspire us. The Chinese call it a YEN. At YEN, we are driven by the possibilities of Gin: its fluidity and flavor, its ability to bring people together under the universal banner of taste. Gin is malleable, but unique. Modest, but refined. The bedrock of a great night, a novel idea, or a stimulating conversation. To put it simply, Gin is life. YEN is about celebrating that drive, about moving in step with the zeitgeist to innovate an industry inside and out, from the way we make our Gin and we to the way we interact with our YEN CLUB community. Our conversation starts with a question, the same question that keeps our YEN members inventive, forever on the lookout for the next big thing. Our thing happens to be Gin... What’s your YEN?