Most of my 35-year career has been in a variety of senior client-side technical, sales, marketing and business development roles.Since founding Blue Snapper in 2000, my focus has been helping clients of all sizes grow their businesses using digital marketing and website/eCommerce optimisation. I love discovering untapped opportunities for our clients and then delivering the necessary strategy and digital campaigns to achieve measurable results for them. This approach is how I've managed to retain some clients for over 10-years.I also founded and developed two successful online ventures: a social network for cyclists and a spin-off retail business creating and selling cycling apparel. My expertise includes Search Engine Optimisation (SEO), digital advertising (Google, Microsoft, Facebook, LinkedIn etc), content development & marketing, social media and Conversion Rate Optimisation (CRO).