• Responsible for driving approximatively 50% of company revenue• Leading a team of 4• Leading the customer engagement and monetisation strategy across a FCA-regulated, 5.5m contacts CRM system• Working cross-functionally with the Tech, Commercial, and Compliance teams to improve revenue, customer engagement and drive CRM performance

Managed client budgets between £100k/yr to £4m/yr, delivered against revenue targets, as well as ROI and ROAS targets, managed teams of 3-12 people, and delivered cross-functional projects.Working with various clients across:• B2B lead gen, product marketing and content• Product strategy and go-to-market• B2C user acquisition and retention• SEO & content strategy• Growth modeling & reporting systems• Business intelligence & unit economicsStack:Growth loops and growth models, Looker / Data Studio, Google Analytics, MixPanel, Amplitude, Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Pinterest Ads, Reddit Ads, Quora Ads, HubSpot, Klaviyo, Google Tag Manager, amongst others

Yoppie is a next-gen fem-care startup aiming to revolutionize feminine health.Worked mainly across Growth & Marketing to build a world-class start-up.• Worked closely with the founder to close a Seed round from VCs • Built the user acquisition engine from 0 to 1 - organic and paid; grew 5x the customer base• Hired the core marketing team• Built the entire early stage CRM and email infrastructure

Multiply is a mobile app that creates unique financial plans that are unbiased and totally free.Our mission is to put a financial plan in everyone’s hands.• Reduced CAC by 70% through hypothesis testing for user acquisition and activation• Executed 5-10 growth tests monthly on multiple channels• Collaborated with Growth and Engineering teams to manage project coordination• Partnered with Growth Data Scientist to develop tests, models, and optimise data infrastructure

Working to build one of the most innovative hubs for software engineering roles, covering Functional Programming, Blockchain, Golang, AI, JavaScript, Java, Python and more.Led the Growth Marketing function to build a scalable acquisition strategy across paid, social, SEO, content, and community for both B2B and B2C.B2B• Website copy and lead generation flow - over 50% improved in website conversion rate• Reduced average sales cycle duration by 30 %• Lead nurturing and automatic lead assignment to sales rep based on parameters• Created supporting materials that helped sales reps close leads faster• Built reporting system for KPIs & metrics for the entire businessB2C• Successfully scaled HubSpot from 10,000 to 150,000 contacts and automated ~40 logic-based email workflows• Drove user growth of >60% YOY• Achieved 70% ROI on paid user acquisition• Improved website conversion from 3.2% to a 6% average within a year• Worked with the CEO to analyse blended CAC in order to support growth across both London and New York offices

• Placing highly specialized software engineers at high profile clients such as Spotify, Two Sigma, uSwitch and more• Main tools used: Github, LinkedIn, Hubspot, Slack

• Led the overall strategic direction and vision of AIESEC in Romania• Managed a full-time staff of 11• 86% growth in operations YOY and 3x growth in revenue• Liaised with the government of Romania for strategic partnership and international relations outreach support• Responsible for managing the national team of AIESEC in Romania, building a culture of excellence, and execution of the long-term growth strategy of the organization.• Coordinated 1000+ volunteers across 17 local chapters.• Pioneered development projects in education, career development, and leadership, recognized for project quality and sustainability, with an impact of over 15,000 people.• Awarded the “Global Financial Sustainability Award” from AIESEC International and Electrolux for 2016

• Led a team of 4 program directors to achieve a 30% growth in operations YOY
• Implemented innovation initiatives through KPI analysis, behavioral analysis as well as customer feedback in order to increase the quality standards and experience for exchange participants.

• Led a national sales team of 150 people across 14 cities• Achieved growth in national sales revenue of 94% YOY
• Responsible for building sales intensity and capacity within the department, building a culture of high performance and rewards within the area of activity