Bert Van Dijk Email & Phone Number

Utrecht, Netherlands

As group product manager of Sponsored Products within bol, I’m responsible for setting the vision and strategy for the product within this strategic business model.In the fast growing retail media space we are working with multiple scrum teams at advertising via bol. to empower our advertisers to increase sales and visibility through our performance advertising proposition. In co-leadership with the engineering managers we're leading our scrum teams to jointly build and improve our product to solve customer problems with innovative solutions, resulting in great year on year results. In this role I’m part of the tech management team within Advertising via bol. Product area and closely collaborate with my counter parts within the shopping area , sales/commerce, marketing and broader product teams in AVB and bol.The pas years I’ve been responsible for crafting and building our fully in-house ad-tech solution for sponsored Products. Front end, back end and algorithms. Close collaboration with our designers, product managers, engineers, data scientists, machine learning specialists, tech leads and architect is giving me a lot of energy to help our partners grow through solving their problems.

Utrecht, Nederland

As a PM for the Advertiser Journey I worked on making advertising easy, accessible and scaleable within Bol.com. Together with my innovation team and broader "advertising via Bol.com" teams and external domains we help our advertisers in reaching better results while providing a great journey. My responsibility was to enhance the advertising portals for Sellers and Suppliers and work together with other domains to involve advertising in the partner journey of our platform to make our partners live easier and more profitable. As a milestone we’ve build the advertising API with my team and launched it in April ‘22 which was a game changer for sponsored products up to this day. I changed role due to a better team topology to give teams more autonomy and less dependencies and therefore joined the Performance Advertising team. In this role I was part of the extended management team within the Bol retail media group.

Nederland

De one-stop shop voor vele Ottolenghi cadeauboxen en losse ingrediënten. Ook voor zakelijke, op maat gemaakte, boxen als kerst- of ander geschenk. In verband met onmogelijke combinatie met mijn vaste baan heb ik gekozen voor focus op Advertising i.c.m. Retail Media. A journey to never forget :-)

I was a co-organizer of the annual event Friends of Search. An amazing event for all Friends of Search within the Netherlands, Germany and UK. From 2020 also hosted in Brussels and co-organizer of the Friends of Search Awards. To realise more work/life balance I had to stop with this voluntary function.

Groningen En Omgeving, Nederland

Groningen En Omgeving, Nederland

As product manager PPC, I'm responsible for the quality and innovation of the Search Engine and PPC Advertising service we offer at Reprise. Therefore I'm involved in the SEA, comparison, plaza, marketplaces and overall digital strategy on key accounts of Reprise. Besides I’m responsible for training of new trainees to deliver high quality consultants and resposible for sharing knowledge within our company.

Groningen En Omgeving, Nederland

Als Senior Consultant was ik verantwoordelijk met mijn teams over enkele key accounts van Traffic4u. Hierin was ik verantwoordelijk over de online media mix/media strategie en de day-to-day performance van (internationale) klanten.Vanuit een data gedreven aanpak heb ik focus op performance en het bereiken van doelstellingen, ik denk graag met mijn klanten mee vanuit offsite en onsite perspectief voor het maximaliseren van omzet en winst.

Als Online Marketing Consultant was ik verantwoordelijk voor:- Search Engine Advertising;- (Programmatic) Display Advertising;- Social Advertising;- Marketing strategy;- Search Engine Optimization.

Groningen, Netherlands

Binnen mijn stage heb ik kennis gemaakt met Gjald. Na mijn stage heb ik part-time gewerkt voor Gjald. Ik was verantwoordelijk voor website optimalisatie, Google Analytics en - Adwords. Verdere PR&Marketing zaken zoals Social Media heb ik opgezet en vielen onder mijn hoede.Hiernaast heb ik verschillende ondersteunende werkzaamheden gedaan.

Naast mijn studie ben ik werkzaam geweest als parttime verkoper bij BelCompany. Ik was verantwoordelijk voor het adviseren en verkopen van abonnementen en telefoons in een druk filiaal van BelCompany. De klant staat centraal bij BelCompany, luisteren was belangrijk om een klik te krijgen en vervolgens een goed advies te verstrekken bij elke afzonderlijke situatie.