Bert Van Dijk
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Bert Van Dijk Email & Phone Number

Group Product Manager sponsored products at bol.com | Retail Media | Performance advertising | E-commerce at bol.com
Location: Groningen, Groningen, Netherlands 11 work roles 1 school
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Role
Group Product Manager sponsored products at bol.com | Retail Media | Performance advertising | E-commerce
Location
Groningen, Groningen, Netherlands
Company size

Who is Bert Van Dijk? Overview

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Bert Van Dijk is listed as Group Product Manager sponsored products at bol.com | Retail Media | Performance advertising | E-commerce at bol.com, a company with 3239 employees, based in Groningen, Groningen, Netherlands. AeroLeads shows a matched LinkedIn profile for Bert Van Dijk.

Bert Van Dijk previously worked as Group Product Manager Sponsored Products at Bol.Com and Product Manager Advertiser Journey at Bol.Com. Bert Van Dijk holds Bachelor Of Business Administration (Bba), Commerciële Economie from Hanzehogeschool Groningen.

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bol.com

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About Bert Van Dijk

I started my career within advertising and the past 10+ years I have worked for small and large retailers and brands with a national or international/global focus. My core expertise is on RetailMedia and Search. I managed millions of budget and currently responsible for developing and launching our own in-house retail media ad-tech solution at bol. After working for IPG mediabrands and being part of the global thought leadership team I've decided to leave IPG and take my advertising and business knowledge with me to help the fast growing Advertising via bol to scale the Retail Media offering and enhance the products that we are delevering towards the partners of bol. I started at bol as a Product Manager on the Advertiser Journey and putted my energy in making advertising easy, accessible and scaleable. With this team we developed and launched the advertising API and self service UI. We are growing fast and I'm proud to work with a wide range of backgrounds for this pure Dutch Brand, De winkel van ons allemaal.Since 2022 I started as a Group Product Manager for Sponsored Products and with this responsible for designing and developing our own in-house ad tech system from scratch. We successfully migrated all our advertisers to our new system and currently I’m responsible With 5+ scrum teams to enhance the Sponsored Products foundation and help our advertisers reach their goals. I work closely with 7+product managers in different domains to help our partners reach their goals and closely collaborate with other GPM’s, head of products, (Head of) engineering managers and product directors to reach our goals. I am capable to connect and communicate at all levels within our organisation and complimented for this. Also quarterly report out meetings towards representatives of the bol board where part of my scope and proven to be successful.I want to work based on mutual trust and respect, despite anyone's background and I believe in building strong diverse teams to accomplish results. I'm getting energy from reaching maximum growth and will not go for less. I’m motivated by enabling bussiness to grow through advertising

Listed skills include Online Marketing, Google Adwords, Google Analytics, Online Advertising, and 10 others.

Current workplace

Bert Van Dijk's current company

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bol.com
Bol.Com
Group Product Manager sponsored products at bol.com | Retail Media | Performance advertising | E-commerce
utrecht, utrecht, netherlands
Website
Employees
3239
AeroLeads page
11 roles

Bert Van Dijk work experience

A career timeline built from the work history available for this profile.

Group Product Manager Sponsored Products

Current

Utrecht, Netherlands

As group product manager of Sponsored Products within bol, I’m responsible for setting the vision and strategy for the product within this strategic business model.In the fast growing retail media space we are working with multiple scrum teams at advertising via bol. to empower our advertisers to increase sales and visibility through our performance.

Nov 2022 - Present

Product Manager Advertiser Journey

Utrecht, Nederland

As a PM for the Advertiser Journey I worked on making advertising easy, accessible and scaleable within Bol.com. Together with my innovation team and broader "advertising via Bol.com" teams and external domains we help our advertisers in reaching better results while providing a great journey. My responsibility was to enhance the advertising portals for.

May 2021 - Dec 2022

Owner Lekker-Zeg.Com

Lekker-Zeg.Com

Nederland

De one-stop shop voor vele Ottolenghi cadeauboxen en losse ingrediënten. Ook voor zakelijke, op maat gemaakte, boxen als kerst- of ander geschenk. In verband met onmogelijke combinatie met mijn vaste baan heb ik gekozen voor focus op Advertising i.c.m. Retail Media. A journey to never forget:-)

Aug 2021 - Aug 2022

Organizer Friends Of Search

I was a co-organizer of the annual event Friends of Search. An amazing event for all Friends of Search within the Netherlands, Germany and UK. From 2020 also hosted in Brussels and co-organizer of the Friends of Search Awards. To realise more work/life balance I had to stop with this voluntary function.

Aug 2017 - Jan 2022

Product Manager Ppc

Groningen En Omgeving, Nederland

As product manager PPC, I'm responsible for the quality and innovation of the Search Engine and PPC Advertising service we offer at Reprise. Therefore I'm involved in the SEA, comparison, plaza, marketplaces and overall digital strategy on key accounts of Reprise. Besides I’m responsible for training of new trainees to deliver high quality consultants and.

Aug 2017 - Oct 2019

Senior Online Marketing Consultant

Groningen En Omgeving, Nederland

Als Senior Consultant was ik verantwoordelijk met mijn teams over enkele key accounts van Traffic4u. Hierin was ik verantwoordelijk over de online media mix/media strategie en de day-to-day performance van (internationale) klanten.Vanuit een data gedreven aanpak heb ik focus op performance en het bereiken van doelstellingen, ik denk graag met mijn klanten.

Jun 2016 - Aug 2017

Online Marketing Consultant

Als Online Marketing Consultant was ik verantwoordelijk voor:- Search Engine Advertising;- (Programmatic) Display Advertising;- Social Advertising;- Marketing strategy;- Search Engine Optimization.

Jul 2013 - Jun 2016

Member Taskforce Search

Iab
Aug 2017 - Apr 2021

Junior Marketeer At Gjald

Groningen, Netherlands

Binnen mijn stage heb ik kennis gemaakt met Gjald. Na mijn stage heb ik part-time gewerkt voor Gjald. Ik was verantwoordelijk voor website optimalisatie, Google Analytics en - Adwords. Verdere PR&Marketing zaken zoals Social Media heb ik opgezet en vielen onder mijn hoede.Hiernaast heb ik verschillende ondersteunende werkzaamheden gedaan.

Feb 2011 - May 2013

Parttime Sales Employee

Naast mijn studie ben ik werkzaam geweest als parttime verkoper bij BelCompany. Ik was verantwoordelijk voor het adviseren en verkopen van abonnementen en telefoons in een druk filiaal van BelCompany. De klant staat centraal bij BelCompany, luisteren was belangrijk om een klik te krijgen en vervolgens een goed advies te verstrekken bij elke afzonderlijke.

Jul 2009 - Sep 2011
Team & coworkers

Colleagues at bol.com

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1 education record

Bert Van Dijk education

FAQ

Frequently asked questions about Bert Van Dijk

Quick answers generated from the profile data available on this page.

What company does Bert Van Dijk work for?

Bert Van Dijk works for bol.com.

What is Bert Van Dijk's role at bol.com?

Bert Van Dijk is listed as Group Product Manager sponsored products at bol.com | Retail Media | Performance advertising | E-commerce at bol.com.

Where is Bert Van Dijk based?

Bert Van Dijk is based in Groningen, Groningen, Netherlands while working with bol.com.

What companies has Bert Van Dijk worked for?

Bert Van Dijk has worked for Bol.Com, Lekker-Zeg.Com, Friends Of Search, Reprise Digital Nl, and Iab.

Who are Bert Van Dijk's colleagues at bol.com?

Bert Van Dijk's colleagues at bol.com include Gina Van Lent, Wieke Van Wijngaarden, Richard De Looff, Pio Montenegro, and Tim Van Der Hagen.

How can I contact Bert Van Dijk?

You can use AeroLeads to view verified contact signals for Bert Van Dijk at bol.com, including work email, phone, and LinkedIn data when available.

What schools did Bert Van Dijk attend?

Bert Van Dijk holds Bachelor Of Business Administration (Bba), Commerciële Economie from Hanzehogeschool Groningen.

What skills is Bert Van Dijk known for?

Bert Van Dijk is listed with skills including Online Marketing, Google Adwords, Google Analytics, Online Advertising, Marketing, Social Media, Web Analytics, and Sales.

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