Norris Bell, also known as Coach Bo Bell is a retired professional basketball player. He is the principal owner and CEO of Bo Bell Basketball Academy. Coach Bell is a native Atlanta Georgian who for more than 40 years has dedicated his time, knowledge, skills, passion and love for the game of basketball. Coach Bell played for North Fulton High School where it all begun. As the new kid coming in after a football injury with the determination and fire in his eyes, he knew that no was not a option for his life. He exceeded everyone’s expectations and the path was paved for his future. After high school Coach Bell attended Middle Georgia College for two years then transferred to Gardner Webb in Boiling Springs North Carolina. He played basketball for the Bulldogs and finish the remaining years of his college career.In the spring of 1983 Coach Bell was attending the Atlanta Police Academy. The call of basketball ended that career path and open up an opportunity to sign as a free agent with the Atlanta Hawks. After a long deliberation with a trusted advisor he went for one year to the CBA with the Ohio Mixers in Lima Ohio where he earned the title rookie of the year.His first choice was the NBA but a scout from Europe made him an offer to play in the European professional league that he could not refuse. Paris France was the destination that enlighten him to a whole new world. In the European league he gained accolades while playing in France and Switzerland. He played against top players like Billy Knight, Ex Atlanta Hawks general manager, Michael Ray Richardson, Drazen Petrovic, Tony Kokoc, Avenis Sabonis and Bob Mcodoo to name a few.