Developing system applications on Bravia Android TV, e.g. Timer and Settings.Optimizing test process and automating legacy manual test cases for Google TV Services, e.g. Setup Wizard, Google Play and YouTube.

PlayJ is a startup project within Sony. The pitch is a social video call application, where you can also share your screen in real-time, and was presented to Sony's top management for Sony Acceleration Program, SAP. Out of 50 innovations, 2 got chosen for funding and coaching, PlayJ was one of the winners. Goal was to use the funding to prove business model and user engagement. Worked as an entrepreneur doing everything from communicating with end users, prototyping, creating and leading the team, investigating technical solutions, marketing and interfacing with our owners. At the same time we had continuous professional coaching from leading entrepreneurs.The project managed to prove and reach business and user goals which opened up the opportunity for a continued fund raising pitch in Tokyo. Personally presented project execution, result, status and pitch for continued funding, which was a great success. Totally, the project successfully went through 3 funding rounds.The PlayJ project resulted in a launched Android application with +100k installations and 10k active users, an iOS beta app, articles reviewing and recommending PlayJ from sites all over the world (including well known sites like AndroidPolice), ad revenue which covered our server costs with great margin, social media groups created, patent and trademark filed.

What’s New was an app and content promotion application, serving content from Sony Entertainment Network, Google, Amazon, Internet Video Archive, Sony Music, etc. Focus was on user engagement and monetization.The application had 30M active users and made SEK100M during a period of 4 years. Revenue was mainly generated from ad business and sponsored content from partner contracts. Monetized from the following sources:* Native ads (main revenue source): Served ads to our users from i.e. Facebook Audience Network, Google AdMob, Yahoo Flurry and AdGen. Used A/B tests and mediation to analyse and find the best content while optimizing revenue. * Partner contracts with dedicated content for Sony users.To achieve 30M active users, activity logging and A/B tests were extensively used to track and optimize acquisition, retention and engagement whenever changes were made. Recommended and personal content were created using machine learning.

Senior Android Developer for the following projects:TrackID-Tv: Tv-show/Movie identifier by sampling and matching sound from Tv.Role: Architect for outsourced team in Lund.Sony Select widget: Launcher widget promoting content from Google Play and Sony Entertainment Network.Role: Android Developer, interface to people at Sony Entertainment Network in Tokyo, communicating server API's.Car Home: Android Launcher adapted for in-car environmentRole: Architect for Sony team in Beijing.Core widgets for Sony Mobile Launcher/Home: Weather, Tools, Photo, RecentCalls, Clocks, etcWidgets with polished UI presenting information like weather, user's photos, world time, quick contacts.Role: Developer, focus on testable code.FM radio: Application to tune, manage and listen to radio channels.Role: Developer, Behavior Driven Development pilot.Social Communication: integration of social services, e.g. Facebook, into various Sony apps.Role: DeveloperSocial Phonebook: Sony Mobile's phonebook including Contacts, Recent calls and our own providers.Role: Developer and interface to operators discussing requirements.

Architect for PIM, Personal Information Manager, modules in Sony Ericsson's OSE phones.Responsible for native services and databases managing e.g. phone contacts, SIM phonebook, group information and call history.

Manager, tech lead and developer for a R&D team of 4 people developing FOCS, Flight Operation Control System. This is a flight planning system used by commercial operators to e.g. schedule their crew and flights and plan the operation.

Design and development of the Performance Guru, a system running on Palm Pilot handheld devices running Windows CE. The Performance Guru system is used by pilots in cockpit to check mass, balance and speeds at takeoff and landing.Client UI developed in JavaME. Native flight performance tools ported from x86 to Windows Palm Pilot devices.

Design and development of Drift Down system. The system provides flight operators with engine failure drift down calculations including flight routes and terrain information between airports.

Developed flight performance tools for calculating and optimizing e.g. speed, weight and balance for commercial airplanes.