Driven by a passion to bridge the gap between research and real-world impact, I specialize in designing, implementing and evaluating behavioural change projects that aim to create a more equal, healthy, and sustainable world. My expertise encompasses advanced data analysis, strategic planning, and the development of evidence-based strategies that deliver effectiveness. This is underpinned by a deep understanding of consumer behavior, market dynamics, and the ability to translate complex research findings into actionable, strategic insights.In my leadership roles, I have fostered collaborative environments, guiding multidisciplinary teams and mentoring early-career professionals to achieve excellence. My collaborative projects often cross traditional boundaries, integrating insights from marketing, psychology, and public policy to innovate and drive societal progress.My work has directly led to the implementation of impactful strategies and policy changes, evidenced by over 1.2 million lives improved and 6 million engagements. My research has informed both policy and practice, offering valuable insights for academic curricula and strategic decision-making in both individual and organizational contexts. As a prolific writer with more than 100 publications across outlets such as journals, conference proceeds, and industry reports, I am also an active contributor to knowledge sharing, being keynote and seminar speakers to industry and governmental bodies as well as the general public.Let's connect!