I am an accomplished designer with a proven track record of success in marketing with an emphasis on brand building for corporations. I have a strong background in team collaboration and project management, but am known for my versatile approach to problem solving. I've saved crucial marketing dollars by streamlining the creative process, while gaining growth and market share for three 100M companies. I've directed over 1,500 product shoots, from furniture to live-action models, and have worked with ad agencies, public relations groups, and small business on every level of design, including illustration and cartooning.I am looking to engage with clients who understand the contents of the box before thinking outside of it, and value the process of creative thinking and fresh ideas.I'm also available as a freelance illustrator or cartoonist, two of my artistic passions.
Self-Employed
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Creative DirectorSelf-Employed Jun 2022 - PresentWest Michigan
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Adjunct Creative DirectorAmerican Seating Company 2000 - Jan 2015Greater Grand Rapids, Michigan AreaWorked directly with the President and executive team to build and embrace brand of this $160M transportation, stadium and educational furniture company. Led creative process for message and design with strong graphic programs for all segments of business. -
Creative Director / ConsultantBeacon Hill At Eastgate 2006 - 2012Greater Grand Rapids, Michigan AreaWorked with President, Board of Directors, and teams of consultants to market this senior-living community over 6-year period, from spade-in-the-ground to resident move-in. Worked successfully with Design + architects, Rockford Construction and myriad consultants to direct print, radio, television and direct mail to target audience. -
OwnerAshley Design And Marketing 1976 - 2012Holland / Grand Rapids, Michigan• Brand development and strategic execution• Brochure, direct mail, display and print collateral• Product design: toy, furniture, new product• Illustration - magazine, children's book, newspaper, etc.• Showroom and space design / layout
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Board MemberGrand Rapids Ballet Co. 2001 - 2010Greater Grand Rapids, Michigan AreaBoard member - assisted with fund raising. Donated myriad paintings and sculptures to raise thousands for GRBC. Worked with major donors to grow company.
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Creative Director / ConsultantInvincible Office Furniture 1996 - 2000Minominee, WiWorked with Executive Team and director of marketing to lead creative process and implementation of all graphic materials. New standards played a significant role in growing sales over four year period.
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Creative DirectorAmeriwood Furniture Company 1991 - 1998Dowagiac, MichiganDrove all rebranding efforts for 185M company, including direct mail, radio and television, copywriting, packaging and design. Working with CEO and executive team, assembled and negotiated terms with photographers and print vendors to achieve savings of 200K per year to help successful turn-around; Successfully helped to achieve sales growth of 500% over 7-year period.
Bob Ashley Education Details
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Kendall School Of Art And Design3.9 -
Advanced Studies In Painting And Design -
Kendall School Of Art And Design
Frequently Asked Questions about Bob Ashley
What company does Bob Ashley work for?
Bob Ashley works for Self-Employed
What is Bob Ashley's role at the current company?
Bob Ashley's current role is Creative Director / Designer.
What schools did Bob Ashley attend?
Bob Ashley attended Kendall School Of Art And Design, Kansas City Art Institute, Kendall School Of Art And Design.
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2aol.com, us.af.mil
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Bob Ashley
Windham, Me4fairpoint.com, fairpoint.com, consolidated.com, telusinternational.com4 +180258XXXXX
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Bob Ashley
Eugene, Or4sbcglobal.net, newport.com, spectra-physics.com, mksinst.com4 +165081XXXXX
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4corfreedom.com, beanerysupport.com, coffeebeanery.com, zetroz.com
2 +181034XXXXX
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