Bob Bird Email & Phone Number

Lead global Marketing Activation and Product Marketing teams responsible for product launches and on-going marketing activities focused on lead generation and revenue growth. Developed and deployed a new global product architecture and brand rationalization framework to reduce the number of global in-market solutions supported by a new packaging and pricing approach. Co-led the restructure of our Global Marketing team to shift marketing from a support function to a team that is equally responsible for generating qualified leads and overall growth. Of note: Circana formed when IRI and NPD merged.

Created a global Product Marketing team responsible for marketing and positioning the global product portfolio and redesigned and globally expanded product training, sales training, and sales certification capabilities.

Led the US and EMEA Client Taskforces consisting of the Executive Leadership Team and other cross-functional leaders focused on strengthening C-level client relationships through new product development, thought leadership, and communications while helping clients stay ahead of evolving trends due to COVID-19.

Chicago, Illinois

Led the Manufacturer and Distributor Sales teams supporting SupplyTrack - a Foodservice POS measurement service. Restructured the team to return SupplyTrack to growth while achieving the highest improved employee satisfaction scores. Launched a new set of analytic solutions to help manufacturer, distributor and operator clients make more informed marketing, sales, distribution, and pricing decisions.

Created a global Product Marketing team responsible for marketing and positioning core products in North America and Europe. Worked closely with Sales, Product, Technology, and Finance teams to successfully launch over 20 new products including a new technology platform, Nielsen Connect. Responsible for new product pricing as well as the creation of a Market Intelligence function.

Led Mid-Tier CPG Manufacturer, Business Development and Financial Services Sales teams with 120+ employees supporting over 1,000 clients. Restructured the Mid-Tier CPG Sales team creating a new go-to-market model which was expanded globally. Member of the North American Leadership Team.

Led the Kellogg Sales team responsible for transitioning and managing the Kellogg account which included creating and leading a team of 25 employees in the US and responsible for global support across Americas, Europe and Asia.

Led a Business Development Sales team responsible for all Midwest and West Business Development clients. Developed relationships with key decision makers which resulted in winning the Kellogg and Post Foods accounts.

Led the execution and completion of Lean Six Sigma projects that resulted in improved efficiency and cost savings. Trained and mentored Black Belts and Green Belts to lead strategic projects across all organizational functions.

Partnered with Senior Management to set long terms goals and led cross-functional teams to meet profitability, productivity, client satisfaction, and organizational growth targets. Co-led the development of Team Detroit, which combined six separate media companies and advertising agencies, as well as the reorganization of the Lincoln Mercury account teams.

Worked on the Lincoln Mercury account in various account roles culminating in VP, Account Supervisor, where I led teams responsible for brand and retail strategy, consumer and market research, integrated content development, market events, and channel planning.

Mba, Marketing, Finance, Management & Strategy

Bachelor Of Science - Bs, Marketing

Activities and Societies: Minor - Music Performance, Acacia Fraternity

Education record