Bob Bobala Email & Phone Number

Seattle, Washington, Us

Embedded full-time at T-Mobile as an in-product content designer, I work across T-Mobile's apps and other properties, making it easier for consumers to purchase products, pay their bills, and achieve their most relevant tasks.

San Francisco, California, Us

Tangible helps Fortune 500 and emerging brands design, build, sell, and support products and services that people want to use. Working with our intact team, I take customer insights and design content for websites, landing pages, emails, videos, advertisements, and any other collateral our clients need.

As an independent strategic consultant, I work on content design, marketing, branding, email campaigns, video scripts, advertising, blogs and other social media, corporate communications, and innovation incubation. Clients have included: Tangible-UX, Intuit (QuickBooks and TurboTax), United Way, RealAge, Barrera and Co., BQE Software, Founders First Capital, NASA, Equifax, NewBlue Inc., CDC Small Business Finance, and the Nzsch agency.

Richmond, Vermont, Us

• Managed staff of five full-time writers and ten freelancers.• Set voice, tone, and editorial content direction. • Worked with marketing group to align email content with marketing goals for 400,000-person list.• Wrote, directed, and hosted teleconference with 3000 participants that generated $40,000 in revenue in one hour.

• Co-Producer, "Donner Pass" (released January 2012 to Showtime, The Movie Channel, Netflix, Redbox, and Amazon.com Digital)• Screenwriter, "The Honey Cooler" (2014)• Creator and Screenwriter, "Blind Love" (pre-production)

Mountain View, California, Us

• Built business cases by scoping and evaluating white space and adjacent market opportunities.• Used hypothesis-based testing to rapidly prove out (or disprove) product ideas.• Gained deep customer understanding with in-depth interviews, usability, and in-market tests.• Used design thinking as an Innovation Catalyst to help drive ideation and innovation across the company, leveraging internal resources for the NBI pipeline. • Led Idea Jams to help teams conceive of and develop new ideas for product innovation. • Led branding and naming workshops for various products.

Mountain View, California, Us

• Set the editorial vision, tone, and direction for online and desktop TurboTax products.• Built editorial team from scratch and managed group of eight writer/editors and 20 tax analyst programmers responsible for content on TurboTax screens and Help.• Managed relationships with content providers like Kiplinger and other vendors.• Drove customer experience design, content, and marketing copy based on customer learnings across multiple products and v1s.• Facilitated customer usability sessions and focus groups.• Improved Web marketing group’s conversion by writing successful copy over myriad tests.• Wrote display advertising copy used across all TurboTax retail locations.• Worked with marketing and support departments to ensure consistent tone across TurboTax.com.• Wrote blog for Quicken Online, contributing to five times more traffic for the site.• Wrote copy for one of Intuit’s first iPhone apps, Quicken Picks.• Served as lead experience design writer/editor for TurboTax for Business product.

Alexandria, Virginia, Us

• Built editorial staff from seven FTEs and zero freelancers to 20 FTEs plus more than 40 regular freelancers; responsible for budget, hiring, and all personnel decisions.• Increased content output from seven online articles per day and zero premium investment newsletters to 40 daily online articles and six monthly premium newsletters.• Managed schedule, workload, and professional development of all writers and editors; ensured all deadlines and assignments were met.• Served as editorial ambassador to Fool Community, one of the first social networks on the Web.• Set strategic direction and balanced editorial integrity with sales and marketing goals. • Set baseline marketing goals, driving subscription products with a free-to-fee content model.• Worked with partners such as America Online, Yahoo! Finance, CBS MarketWatch, and Universal Press Syndicate to distribute Fool content and promote the Fool’s premium services.• Continually improved publishing processes and content management system with design staff.• Directed development and production of Fool’s self-published books, Investing Without a Silver Spoon, Couples and Cash, How to Pay for School, and Industry Focus.• Wrote columns for Fool.com, Fool U., and Better Investing magazine.• Delivered keynote addresses at various personal finance conferences and made media appearances.

Baltimore, Md, Us

Taught semester-length, college-level fiction writing course to high school students for seven consecutive summers.

Washington, Dc, Us

• Project managed the Program on Dialogue between Science and Religion, which brought together scientific and religious leaders to find common ground on controversial subjects like cloning, gene patenting, and evolution. • Project managed all aspects of the program’s initiatives from building its website to balancing its accounts.• Organized and managed conferences and seminars across the U.S.

College Park, Md, Us

Taught fiction writing and college composition to university students.

New York, Ny, Us

Served as live-in, resident writing tutor for eight A Better Chance students from New York City who attended high school in Amherst, MA via the ABC program.

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Master Of Fine Arts (Mfa), Creative Writing