Bob Cramer

Bob Cramer Email and Phone Number

EVP, Strategic Partnerships @ Campus Multimedia
Atlanta, GA, US
Bob Cramer's Location
Atlanta, Georgia, United States, United States
Bob Cramer's Contact Details

Bob Cramer personal email

n/a

Bob Cramer phone numbers

About Bob Cramer

Throughout my career, I have helped companies and brands connect to their target audiences through sports and entertainment platforms. I have extensive experience in identifying the right connection point based on the business objectives and negotiating the right partnership to ensure an effective ROI. Managing high profile partnerships across sports, entertainment and talent is an art I have mastered. I have overseen multi-million dollar national marketing campaigns and have led large teams while working in complex matrix organizations. Effective C-level communication and influencing are must-have skills that I possess.

Bob Cramer's Current Company Details
Campus Multimedia

Campus Multimedia

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EVP, Strategic Partnerships
Atlanta, GA, US
Website:
campusmultimedia.com
Employees:
23
Bob Cramer Work Experience Details
  • Campus Multimedia
    Evp, Strategic Partnerships
    Campus Multimedia
    Atlanta, Ga, Us
    View
  • Campus Multimedia
    Svp, Strategic Partnerships
    Campus Multimedia Jan 2023 - Present
    Atlanta Metropolitan Area
    Provide strategic leadership across various business sectors, encompassing property representation, brand sponsorship consulting, integrated marketing and new business development. Areas of focus include developing program strategies, identifying new revenue streams, creating sponsorship platforms, executing digital marketing campaigns, managing integrated marketing initiatives, expanding new business opportunities, and overseeing campaign management.
    View
  • The Shoe Marketing Partners Llc
    President
    The Shoe Marketing Partners Llc Jan 2021 - Dec 2022
    Atlanta Metropolitan Area
    In my previous role as President at The Shoe Marketing Partners LLC, I led a collaborative consultancy that offered senior-level advisory services to companies and brands seeking short-term solutions. With over 25 years of experience in consumer marketing and sports & entertainment, I guided brands in connecting with their target audiences and achieving tangible business results. My services included sponsorship strategy, portfolio audit and analysis, rightsholder negotiation, industry networking, IP platform creation, retail/channel marketing solutions, creative ideation, business development and brand activation. My service offerings focused on diverse industry sectors, including CPG retail, education, B2B, digital marketing and content, financial services, automotive, and the restaurant industry.
  • Huddle, Inc.
    Senior Vice President, Partnership Solutions
    Huddle, Inc. Sep 2018 - Dec 2020
    Atlanta Metro
    Responsible for leading the creation of marketing tools, ideas and platforms to enable brands to reach and engage students, parents, teachers and administrators within the high school channel. Ensure programs deliver value to schools and drive business objectives for brands.Oversight responsibilities included: Corporate Sales Support, Product Development, Innovation, Data/Analytics, Call Center Management, Creative Services, Public Relations, Client Management and Program Fulfillment/Activation.
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  • The Coca-Cola Company
    Vice President, Sports Marketing And Connections Activation
    The Coca-Cola Company Jan 2015 - Mar 2018
    Atlanta Metro
    Led the strategic planning, management and program activation for all U.S. based sports partnerships.Responsibilities included: Strategic asset planning and acquisition, partnership management, marketing activation planning and execution including, retail programs, experiential activation, social media engagement, on-site event management and measurement/ROI reporting. Role also involved frequent senior executive consulting and advisement, cross-functional collaboration across complex system/organization and external customer and partner interaction.Scope of sports partnership oversight included: NASCAR, SMI, ISC, NHRA, NCAA, ESPN College Game Day, PGA Tour, U.S. Soccer Federation, MLS, Mexican National Team, key talent partnerships and USOC.
    View
  • The Coca-Cola Company
    Vice President, Sports Marketing, Field And Experiential Marketing
    The Coca-Cola Company Feb 2013 - Jan 2015
    New York City
    Strategic asset planning and acquisition; partnership management; marketing activation planning and execution; senior executive level consulting and advisement; cross-functional collaboration across complex system and organization to deliver results.Developed new business model to support portfolio of brands to connect and engage with consumers through Field and Experiential Marketing. Led team of professionals to implement new model and execute programs to meet the needs of the business while ensuring productivity and efficiencies are realized for the company.
    View
  • The Coca-Cola Company
    Vice President, Sports Marketing And Partnership Management
    The Coca-Cola Company Jan 2012 - Feb 2013
    Whitestone, Ny
    Strategic asset planning and acquisition; partnership management; marketing activation planning and execution; senior executive level consulting and advisement; cross-functional collaboration across complex system and organization to deliver results
    View
  • Glaceau
    Vice President, Sports And Entertainment Marketing
    Glaceau Dec 2009 - Jan 2012
    Whitestone, Ny
    Lead and direct the strategy and implementation of sports, entertainment and lifestyle platforms across the portfolio of Glaceau brands including vitaminwater, smartwater, POWERADE, Fuze and NOS to achieve brand and business goals.
    View
  • Glaceau, A Wholly Owned Subsidiary Of The Coca-Cola Company
    Vice President, Sports Marketing
    Glaceau, A Wholly Owned Subsidiary Of The Coca-Cola Company Dec 2007 - Dec 2009
    Whitestone, Ny
    Lead and direct sports marketing activities for glaceau, a wholly owned subsidiary of the Coca-Cola Company. Responsible for all sports marketing activities in support of vitaminwater, smartwater and powerade brands, including strategy, identification, negotiation, activation, management and measurement against the brand goals. Activation across all marketing disciplines including creative development, advertising, event management, p.r., social media/digital, athlete management and retail programming.
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  • Genesco Sports Enterprises
    President
    Genesco Sports Enterprises Aug 2005 - Jul 2007
    Genesco Sports Enterprises (GSE) is an independently owned and operated sponsorship marketing and activation agency founded in 1994 with over fifty employees and five US office locations. As President, main responsibilities included, strategy and planning, new business development and senior level client consulting.
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  • Mastercard
    Vice President, Global Sponsorships/Partner And Content Integration
    Mastercard Feb 1996 - Jul 2005
    As V.P. of Partner and Content Integration, led all U.S. based sponsorship properties (sports and entertainment), consumer promotions and interactive marketing.Responsible for sponsorship property strategy, selection, acquisition, management and activation of all sports and entertainment properties. Sponsorship properties included:Major League Baseball – League and 16 teams NBC Entertainment – Movies, Music, Theme ParksNational Football League – 25 TeamsMasterCard Alamo BowlNational Hockey League PGA Tour
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  • Advantage International
    Account Executive
    Advantage International 1993 - 1996
    Managed sports marketing activities for major clients including MasterCard International and BMW of North America for one of the leading sports marketing agencies in North America.

Bob Cramer Skills

Integrated Marketing Sponsorship Marketing Strategy Sports Marketing Event Management Management Marketing Advertising Strategy Sports New Business Development Creative Direction Sports Management Entertainment Marketing Communications

Bob Cramer Education Details

Frequently Asked Questions about Bob Cramer

What company does Bob Cramer work for?

Bob Cramer works for Campus Multimedia

What is Bob Cramer's role at the current company?

Bob Cramer's current role is EVP, Strategic Partnerships.

What is Bob Cramer's email address?

Bob Cramer's email address is bc****@****ola.com

What is Bob Cramer's direct phone number?

Bob Cramer's direct phone number is (718)-746*****

What schools did Bob Cramer attend?

Bob Cramer attended The Ohio State University, Georgia Southern University.

What skills is Bob Cramer known for?

Bob Cramer has skills like Integrated Marketing, Sponsorship, Marketing Strategy, Sports Marketing, Event Management, Management, Marketing, Advertising, Strategy, Sports, New Business Development, Creative Direction.

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