I am a results-driven global sales and marketing executive with significant accomplishments in the healthcare industry with a focus in medical devices, in vitro diagnostics (IVD) and chemicals. Experience selling direct from manufacturer and through distribution networks. Particular expertise in the distribution networks serving hospitals, physician offices, long-term care facilities and retail pharmacies. Goal oriented, analytical strategic thinker successful in cultivating, leading and motivating cross-functional teams to consistently accomplish aggressive sales, market penetration and EBITDA objectives. My experience includes sales, sales training, sales management, marketing and product management. In those roles I consistently delivered results that exceeded expectations. Much of that success was accomplished by leading, motivating and influencing teams from virtually every department within the company and many times around the world. The teams were highly effective because I earned their trust by listening closely to their ideas and recommendations, recognizing them for their contributions and treating them with respect and integrity. I have an unrelenting drive for excellence and burning desire to exceed my goals. Areas of Expertise: Sales and Marketing | International | Product Management | Distribution | In Vitro Diagnostics | Medical Devices | Clinical Laboratories | Research Laboratories | Long-Term Care | Retail Pharmacies | Physicians | Medical Technologists l IVD
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RetiredSelf EmployedReno, Nv, Us -
Vice President Sales And MarketingE K Industries (Eki) 2017 - PresentGreater Chicago AreaEstablish strategic sales and marketing direction, identify new market and product opportunities, direct development and maintenance of new website, prioritize and direct creation of sales tools and initiatives, analyze and rationalize product portfolio. Led the cross functional team including marketing, sales, manufacturing, quality assurance and R&D to launch a high purity, reagent grade water to clinical/research laboratories, physician offices and hospitals.
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Director, Category ManagementMckesson Medical-Surgical (Labsco) 2006 - 2017Louisville, Kentucky AreaCreated and implemented initiatives to drive incremental sales of point-of-care (POC) systems and lab equipment. Collaborated with strategic suppliers to develop sales promotions featuring their products. Directed development of sales support materials. Developed and directed implementation of comprehensive multi-wave initiative to increase sales of laboratory equipment, Point-of-Care IVD systems and lab supplies. Increased rate of YOY revenue change by 16.7%.Created and led implementation of Partnership Program to increase sales of key suppliers’ products. Negotiated corporate goals, participation fees and performance rebates. Established objectives monitored and reported progress monthly. Exceeded goals by up to 162%.Created and led development of LABSCO Advantage private label program. Identified target categories, selected products, negotiated with suppliers and directed development of all packaging and labeling. Introduced more than 100 new items in the first year of the program and increased sales by 77.3%.
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Vice President, MarketingMicroflex 2005 - 2006Reno, Nevada AreaDeveloped strategic marketing direction and determined annual sales objectives. Analyzed market and industry trends to identify opportunities and determine new product specifications. Responsible for marketing, marketing communications, sample fulfillment, and P&L. -
PrincipalR.W. Cramer And Associates 2003 - 2005Greater Minneapolis-St. Paul AreaConducted healthcare market research and analyzed data to determine sustainable strategic opportunities. Developed product specifications, identified potential OEM manufacturers and facilitated negotiations of supply agreements to maximize gross margins. Determined regulatory requirements, identified prospective clinical trial sites, negotiated agreements with principal investigators and coordinated data acquisition necessary for timely submission to the FDA.
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Vice President, International Sales And MarketingHypoguard 1997 - 2003Greater Minneapolis-St. Paul AreaDeveloped strategic marketing direction and determined annual sales objectives for international markets. Identified and prioritized new product opportunities. Responsible for sales, marketing, strategic planning and EBITDA. Managed $60 million in diabetes and urine chemistry product lines. Managed a staff of 6 direct reports and 6 indirect reports in the U.S. and Europe. Improved EBITDA by 267% for Europe and ROW by restructuring the sales and marketing departments, developing a new strategic direction and establishing new tactical priorities.Increased blood glucose test strip sales 18% by developing and implementing a promotional program targeting the long-term care market. -
Group Product ManagerHollister Incorporated 1995 - 1997Developed strategic marketing direction for wound care and incontinence products. Responsible for product development, market research, strategic planning, pricing, promotion, product line P&L, and revenue results. -
Director Of Marketing, Alternate Care SystemsBayer Diagnostics 1979 - 1995Managed $225 million in urine chemistry and diabetes product lines. Directed a staff of six managers and controlled a $27 million operating budget.
Bob Cramer Education Details
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Medical Technology
Frequently Asked Questions about Bob Cramer
What company does Bob Cramer work for?
Bob Cramer works for Self Employed
What is Bob Cramer's role at the current company?
Bob Cramer's current role is Retired.
What schools did Bob Cramer attend?
Bob Cramer attended The University Of Tulsa.
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Bob Cramer
Marketing Executive Focused On Driving Brand Value Through Integrated Marketing And Sponsorship Programs. Expertise Includes Sponsorship Strategy, Shopper Marketing, Experiential Marketing And Ip Ownership Platforms.Atlanta, Ga3coca-cola.com, glaceau.com, huddleinc.com -
Bob Cramer
Atlanta, Ga8social123.com, powwowhr.com, social123.com, theport.com, theport.com, tervela.com, adamcorp.com, jvpfund.com5 +140425XXXXX
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3gmail.com, nimbit.com, crameradvisory.com
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Bob Cramer
Appleton, Wi1mwpaper.com
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