Bob Greenwald Email & Phone Number

Texas, United States

Maintain consistent call frequency with chain buyers to deliver results for Gambrinus brands.Key Responsibilities:• Develop solid relationships with chain buyers and key retailers• Understand retailer go-to-market strategies and KPIs• Create joint chain business plans that align with both TGC and chain buyer objectives• Identify home market opportunities related to pricing, packaging and marketing• Work with TGC field team and wholesaler teams to ensure market execution

Texas, United States

Anheuser-Busch is the largest beer producer in the world. Key Responsibilities: Provide total account management for the Circle K Texas Business Unit which sells 4.5MM cases and $102.2MM for Anheuser-Busch annually. Execute overall AB sales objectives including volume, share, distribution, assortment and shelf space at Circle k. Develop and manage the annual account plan, pricing and budgets. Primary AB contact to lead and establish Anheuser-Busch as the Category Leader at Circle K.• Utilize my industry knowledge, data analysis skills and influence to obtain wholesaler buy-in and retailer support for AB National and Regional programs to increase execution and sales at store level• Utilize sales tools like IRI, VIP, SPP, etc. to sell-in corporate programs and brand promotions. • Played an instrumental role in securing Category Captaincy from competition in 2017Achievements:• Driven share trend improvement year over year since 2015 • 3 Consecutive years achieving KPI bonus targets 2019-2021• Appointed to the 2022 inaugural Retail Progression Program which allows Key Account Managers the opportunity to build a strong expertise within role to be the subject matter expert and to lead future growth• Appointed to the 2021 CPP STEERCO to help create a sales platform for Key Account Managers

Greater Chicago Area

Key Responsibilities:Provide overall strategic direction to increase sales and distribution of all Lakeshore Beverage products in Chain & Independent Package Liquor Accounts representing 7.4MM cases or 36% of Lakeshore Beverage’s total volume. Responsible for the development and execution of sales, marketing and space management programs to maximize volume, share, space and profit.• Managed a team of 70 Sales Pro’s to execute the Package Liquor Channel’s Annual Business Plan• Conducted monthly Channel Team meetings to ensure execution of Local & National programs• Participated in monthly Wholesaler Performance Review meeting (WPR) • Developed, coordinated, and implemented pricing strategies as they occur in the marketplace• Primary Business contact between Lakeshore Beverage & Chain/Independent customers to ensure Lakeshore’s position as the Category Leader• Developed and implemented shelf space management strategies to grow share, volume and spaceAchievements:• Successfully integrated 4 separate sales units into one unified Sales Team leveraging size and scale to streamline communication, increase execution & produce positive results in the market• Partnered with Anheuser-Busch in the creation and implementation of the Trade Activation Manager (TAM) program which grew sales +5.2% and +1.5 share of space vs. non-TAM accounts

Greater Chicago Area

Key Responsibilities:Increase sales and distribution of all CITY Beverage products in Chain & Independent C-Store Accounts through the development and execution of sales, marketing and space management programs to maximize volume, share, space and profits.• Managed a team of 34 Sales Pro’s to execute the C-Store Channel’s Annual Business Plan• Effectively communicated all relevant information provided by supplier’s Key Account Managers to the CITY Beverage C-Store Team ensuring proper execution of Local and National programs• Assisted in the delivery of the sales budget coordinating with the Sales Manager in each of the 3 Chicago Divisions• Developed, coordinated, and implemented pricing strategies as they occurred in the marketplace• Developed Chain account relationships to influence the Key Decision Maker to accomplish results• Developed and implemented shelf space management strategies to grow share, volume and space• Managed The Gambrinus Company brands handling billbacks to ensure wholesaler margins while communicating sales and marketing programs to the off-premise and on-premise sales teamsAchievements:• 3-time consecutive winner (2011, 2012, 2013) of the CITY Beverage All-Pro Sales Incentive• Responsible for CITY Beverage’s only National Retailer to achieve a 50% market share in the Chicago market

Greater Chicago Area

Business to Business sales of print & internet advertising for the Ameritech Yellow Pages.- Responsible for maintaining & growing $80,000.00 portfolio.- Consulted businesses on advertising strategies that would grow their business-both in print & internet.- Finished 107% to quota in 2001.- 5 time winner of the "Salesperson of the Month" award-2001 Top Customer Service Award Winner.

Chicago, Illinois, United States

Managed all aspects of the retail business and grew it's annual sales from $1 million to $5.5 million during this time period.- HR Responsibilities including recruiting, interviewing, hiring & training my 30+ employees.- Managed accounts payable & accounts receivable.- Developed inventory & ordering processes.- Negotiated pricing & purchases with suppliers and distributors.- Merchandised products to maximize sales and grow profits.