Bob Kocher Email & Phone Number

Charlotte Metro

Consumer Products and Retail Industry consulting and strategy development. Extensive experience in Housewares, Home Improvement, Sporting Goods, Window Coverings, Hardware, and Automotive Industries with the Mass, Club, Home Centers, Hardware, and Ecommerce Channels.

Charlotte, North Carolina Area

Manage and drive sales volumes, profit margins, and building brand awareness for ITW Global Brands at Mass, Club, & eCommerce Channels. Key portfolio brand drivers include Rain-X Wiper Blades, Black Magic Appearance, Fix-a-Flat & Slime Tire Repair, and Permatex Engine Repair items.

Mooresville, NC

• Led the Sales and Channel Marketing transformation from a shared services structure to a stand-alone business structure while maintaining process disciplines and infusing entrepreneurial energy into smaller, focused.
• Built the independent business assessments for both Shur-line and Bulldog brands to create a roadmap for a 3-year strategic operating plan.
• Responsible for building the sales and channel team at Shur-line while actively supporting smaller businesses without senior leadership in place. Recruited strong talent into an unproven business environment through.
• Responsible for driving all sales and promotional activities to achieve 2014 goals and metrics.
• Forecasted, executed, and reported monthly, quarterly, and annual sales estimates.
• Re-established sales reputation with key customers during the transition of ownership through active presence with accounts and development of sales team.

Mooresville, NC

• Directly reported to the President with responsibility for all channel marketing related functions for Shurline, Amerock, and Bulldog brands in the US & Canadian markets.
• Active leadership role during the due diligence and ownership transition.
• Reorganized the channel structure to align with the sales interphase in US and Canada.
• Managed, motivated, and developed a team of 6 newly experienced channel managers
• Stabilized confidence and continuity with our major customers in North America while integrating key account sales transitions.
• Implemented account strategy and facilitated internal communication with key cross functional areas – executive leadership, supply chain, demand planning, brand marketing, and sales.

Huntersville, NC

Managed and drove sales volumes, profit margins, and building brand awareness for Rubbermaid, Goody, Calphalon, & Levolor brands. Led our channel marketing team for Walmart, Meijer, Kmart, and other regional mass accounts for these brands.

Huntersville, NC

Responsible for driving sales volumes, profit margins, and building brand awarenesss for the Mass and Dollar Channels. Led our channel marketing teams for Walmart, Target, Sam's Club, K-Mart, and Dollar stores. In addition to the mass channel responsibilities, I had direct responsibility for the Pro install Builder sales team.

High Point, NC

Member of Levolor's executive leadership team reporting directly to the president. Responsible for all channel related activities in drivng sales at the Home Depot and Walmart accounts.

Bentonville, AR

Responsible for all account management related responsibilites in selling Levolor window treatments and Rubbermaid Shelving & Gargage categories.

High Point, NC

Responsible for all account management related responsibilites for Bed, Bath, & Beyond, Ace Hardware, Tru Value, Menards, Smith & Noble, and Orchard Suppy/Sears Hardware.

Phoenix, Arizona, United States

Managed team of 4 DSM's, 1 Key Account manager, and 36 TSM's in the western half of the US. Led all sales strategies and business-related activities of all National, Distributor, and Regional Accounts. Instrumental in the Newell and Kirsch sales force integration and realignment.