Bob Kocher Email & Phone Number

Scottsdale, Arizona, United States

- Drive email strategy to support each lifecycle stage within the member journey- Build an email communication schedule around larger marketing campaigns- Manage one-off and automated emails from concept through delivery (160 million sent annually)- Conduct A/B testing to increase email engagement (clicks) and conversions (trial starts, rejoins)- Analyze email performance using data from Hubspot, Google Analytics, and DOMO- Provide monthly reports with analysis and context to executive leadership- Evaluate email database for advanced segmentation opportunities- Train, mentor, and oversee a Email Specialist

Scottsdale, Arizona, United States

- Optimized and maintained existing ESP (Pardot) functionality to enhance digital marketing priorities- Developed processes for segmenting subscribers by lead source and donor segment- Supported and streamlined daily marketing operations for email deployment and lead captures- Engineer the communication flow to subscribers based on marketing strategies- Built new and refined existing automations to targeted audience segments- Trained internal users on email best practices and how to use ESP- Refined the integration of data between ESP (Pardot) and CRM (Salesforce) - Troubleshot operational and user-facing ESP issues

Scottsdale, Arizona, United States

Drove strategy and execution of relational email communication to mid-level donors

Colorado Springs, Colorado, United States

- Responsible for the website, email, mobile app, and asset repository- Orchestrated the digital planning process and production of digital content- Utilized data to maximize engagement and optimize the conversion process- Led the planning and development of core digital systems based on emerging technologies and trends- Oversaw vendor relationships needed to support the organizational digital marketing objectives- Delivered KPIs to the COO by collecting, analyzing, and summarizing data trends- Managed resources to ensure campaigns were executed accurately, effectively, and within budget

Colorado Springs, Colorado Area

- Ownership of all email campaigns (including strategy, scheduling, segmentation, deployment, reporting)- New name acquisition and cultivation- Build automation to govern customer communication flow- Recommend test plans to increase traffic and revenue- Establish benchmarks and evaluate campaign effectiveness- Collaborate with key stakeholders- Orchestrate relationship with Email Service Provider (SilverPop)- Manage database usage and CRM integration

Irondale, Al

- Provide recommendations on email execution based on client’s strategy- Generate HTML, conduct rendering tests and deploy campaigns

Colorado Springs, Colorado Area

- Oversee the execution of 140 million permission-based emails sent annually- Implement targeted email campaigns to maximize new name engagement and revenue- Manage three direct reports and the team's capacity to meet the organization’s emaildemands, improve process efficiency and ensure a high level of quality control- Successful transition the organization to a new ESP- Advise internal partners regarding campaign engagement and relevancy

Colorado Springs, Colorado Area

- Manage multiple email campaigns, including content development, approvals, list segmentation, testing and reporting- Coordinate complex data feeds which trigger diverse email cultivation- Initiate tests to improve key metrics- Mentor team members on best practices, recipient experience and advanced ESP features