Bob Spieldenner Email & Phone Number

Richmond, Virginia, United States

Cumberland County, Virginia, United States

Established and managed a profitable brick-and-mortar and online retail business. Responsible for all aspects of marketing and communications including social media. Provided superior customer service and built a strong industry reputation. Purchased and managed inventory. Maintained financial records.

Richmond District

Developed strategy to revamp the district’s communication program using a communications audit, new social media channels and expanded internal and external communication efforts. Wrote news releases, talking points and online content. Served as agency spokesperson during routine and crisis situations. Updated website using CMS software.

Richmond, Virginia Area

Led team to develop and implement a strategic communications plan, which included media relations, social media and online content. Developed and implemented the bank’s first digital strategy, which led to a 25 percent increase in engagement. Wrote news releases, articles, talking points and social media posts.

Blacksburg, Va.

Initiated a communications program for the university's construction, maintenance, transportation, police and emergency management programs. Produced written and multimedia content that increased analytics of division’s news by 105 percent. Built successful relationships with regional media and served as university spokesperson. Provided strategic counsel to division and university leadership. Managed website content using CMS software.

Led team to develop and implement a strategic public relations program including media relations, public outreach, social media and online efforts. Served as agency spokesperson. Initiated a social media program that became a national model. Initiated the first Virginia state-level multi-cultural communications program. Taught more than 40 media training classes and prepared executive leaders for interviews. Wrote news releases, speeches and other content.Coordinated all state agency communications during 14 federally declared disasters and numerous emergencies including Hurricanes Sandy, Irene and Isabel; the April 16, 2007 shooting at Virginia Tech; the April 2011 tornado outbreaks; and the 2009 and 2013 presidential inaugurations.

Coordinated media relations for the U.S. organ transplant network during a period of intense debate over organ allocation. Developed and maintained relationships with reporters at national and international level. Handled more than 3,000 media inquiries. Managed the first integrated national campaign to educate African Americans about organ donation, which led to a 35% increase in the number of donors. Managed the first national public relations effort to educate the Hispanic community about organ donation, which led to a 30% increase in the number of donors.

Served as spokesman during routine and crisis situations, including blizzards, hurricanes, floods and other events. Managed content for the agency’s award winning Web site. Planned and developed award-winning program to increase employee and public awareness of highway work zone dangers. Responsible for media relations, public speaking and coordination of special events. Wrote for a variety of formats including news releases, brochures, speeches, and employee newsletter.

Ms Incomplete, Journalism

Ba, History