WHO I AM  Hi, I'm Bobbie. I like to think of myself as a trusted girlfriend who is here to lend support, build confidence, and share my experience and advice on fashion, beauty, life, love, and loss. I've been fortunate to connect with millions of women over the course of my career via television, print, social media, and public speaking and it's always been my mission to help women feel good. I've been touched by other people throughout my life, and I know that we all have something to offer. So my job is to continue to share the tools that I have with anyone interested in learning and connecting. WHAT I DO  In addition to my long-running role as NBC's TODAY Show Style Editor, a position I have held since 2005, I've spent the last 20 years writing, educating, and sharing messages of empowerment with women via multiple platforms. After obtaining a degree in Psychology, I was eager to help others and was actually offered my first job when I faxed a self-help article written on paper towels to the editor of a national magazine from the tour bus of my boyfriend's boy band. A little unorthodox, but it worked! I ended up writing that article, "The Buzz" for In Touch for many years, while also appearing on national TV segments for E!, MTV, The Style Network and NBC. :)Since then, I've written a best-selling book, "The Power of Style: Everything You Need to Know Before You Get Dressed Tomorrow", worked side-by-side with many brands, organizations, and campaigns that align with my mission, and I'm always looking for new and exciting ways to reach people who need a trusted girlfriend in their lives. What started as a desire to reach young women at a time when I myself was struggling with self-confidence, has turned into a beautiful, if somewhat non-traditional career of service. WHO I HELP I work with anyone who is genuinely passionate about furthering women's causes, advancing education, and encouraging self-esteem including:-Organizations devoted to Infertility awareness and education (Ferring Pharmaceuticals)- Brands looking to educate people on healthy, positive, productive lifestyles (Russell Stovers' Joy Bites, Lee Jeans, HairUWear, Gerber, Dove, etc.)- Companies invested in their employees' well-being (Simon Property Group, Mechanical Contractors of America, JM&A Group, Lowes, etc.)