Bobbi Kay Email & Phone Number

• As the Director of Member & Market Insights, I spearhead data-driven initiatives to expand and engage our customer base. I lead the Data Insights team, ensuring our data is accurate, accessible, and strategically.
• Creation and implementation of member health scoring system
• Implementation and management of Net Promoter Score and customer satisfaction (CSAT) survey
• Operationalizing needs of the customer success team, including streamlining data processes

Led events, community and data teams to drive member participation and deepen engagement to foster a strong community of advocates.

Transitioned to newly created position to deepen engagement and drive member retention through communications while measuring and monitoring member activity.

Oversee event technology and communications for annual user conference including conference promotion, registration, mobile apps, and event logistics for 2,000 attendees.

• Reporting to the Executive Director, responsible for all communications initiatives from the organization including, but not limited to, newsletter, website, social media, press, print materials, and presentation.
• Branding: Oversaw re-naming and rebranding initiative which included a new logo, new website, new print materials, and new brand on social media.
• Customer Management: Implemented Salesforce CRM to maintain customer records, including documentation for multi-lingual staff and case management system for Community Engagement to track interactions with the community.
• Google Apps: Secured Google apps donation,implemented throughout the organization, including team training and documentation.

Atlanta, Georgia

• Reporting to the Executive Director, responsible for all program operations including relations with strategic partners such as UNICEF, International Baccalaureate, Harvard University’s Project Zero and Atlanta.
• Annual Budgeting
• Research
• Technology Assessment
• Curriculum Development
• Marketing

Greater Los Angeles Area

• Reported to the Account Vice President and acted as key liaison to company’s largest fiscal client DIRECTV. Oversaw all point of sale activities in conjunction with Point of Sale team to create, budget and implement.
• Designed and implemented multiple-phase retail training module for roll out to top 25 accounts.
• Managed relationship with marketing team based in New York to ensure execution of account strategy on campaigns with overlay partners such as Apple, Xbox, Domino’s Pizza and NFL Sunday Ticket.

Acted as key liaison between client and marketing team to execute promotions and special events with DIRECTV and DIRECTV Puerto Rico. Provided support for account and point of sale teams on projects ranging from call center activity and dealer promotions to telemarketing projects. Worked closely with Account Vice President on budgeting for key account.

Fostered strong relationships with Board of Directors and patrons. Responsible for front of house staffing and management. Managed $200,000 operating budget, account payables, account receivables and all marketing efforts. Increased visibility in grant community by creating Development Coordinator position to write requests for funding. Improved Board of.

Administered maintenance and updates of website on local and remote servers. Worked closely with development department in public relations and production of all print materials.

Bachelor Of Arts, Communication/Theatre

Masters, Communication Management