Marley Wynne Email & Phone Number

Bentonville, Ar, Us

United States

Extensive history of building trusting, lasting relationships with Tessitura’s arts and culture customers and partners worldwide. Leading e-commerce customer success, engagement, and retention of 565 arts and culture institutions, serving over 95M customers worldwide, utilizing a consultative and educational approach. Facilitating relationships between arts and culture institutions, fostering learning, knowledge sharing and collaboration. Strategically positioning Tessitura offerings and… Show more Extensive history of building trusting, lasting relationships with Tessitura’s arts and culture customers and partners worldwide. Leading e-commerce customer success, engagement, and retention of 565 arts and culture institutions, serving over 95M customers worldwide, utilizing a consultative and educational approach. Facilitating relationships between arts and culture institutions, fostering learning, knowledge sharing and collaboration. Strategically positioning Tessitura offerings and solutions to both members and prospective members in a way that directly addresses the challenges and goals of the arts and culture industry. Collaboratively increasing the number of institutions partnering with and retaining Tessitura, enhancing Tessitura’s presence in the arts and culture sector. • Managed sales and retention for e-commerce (over $7M annual recurring revenue (ARR)). Exceeded annual recurring revenue (ARR) goals in 2022 (211%) and in 2023 (174%). • Identified an opportunity to increase ARR by $3M, presented recommendations to leadership and developed the program framework.• Revamped the onboarding project estimate process to close the gap between estimates and actuals• Developed product and customer retention analytics by mining Salesforce data and creating strategies and outreach plans. Retained 97% known at-risk accounts in 2023.• Frequently interfaced with executives and leadership stakeholders. • Primary liaison with digital ecosystem partners and web integrators fostering collaboration.• Served as Account Manager for multiple high-touch customers.• Served as the voice of the customer with the Product Innovation, Learning, and Marketing teams. • Lead product demonstrations and discovery sessions with a focus on value stories for potential customers and developing sales agreements for e-commerce and professional services sales. • Created and continually refined cross-departmental workflows and business processes to support and exceed strategic goals. Show less

United States

Interim Director of Consulting Projects in 2021, managing a team of onboarding consultants/SMEs. Responsible for ensuring new customers are effectively onboarded to Tessitura’s e-commerce platform, through project planning and engagement with leaders and individual contributors throughout the customer organization. • Ensured delivery of onboarding milestones based on the customer’s objectives and timelines, demonstrating a customer-focused approach. • Championed a trusting, empowering… Show more Interim Director of Consulting Projects in 2021, managing a team of onboarding consultants/SMEs. Responsible for ensuring new customers are effectively onboarded to Tessitura’s e-commerce platform, through project planning and engagement with leaders and individual contributors throughout the customer organization. • Ensured delivery of onboarding milestones based on the customer’s objectives and timelines, demonstrating a customer-focused approach. • Championed a trusting, empowering customer experience, fostering different types of learners. • Coached direct reports, inspiring them for success by providing feedback and recognition, while strengthening the team and promoting a culture of growth. • Allocated staff resources, scaling efficiently by measuring and analyzing team productivity against the project pipeline.Consultant in a team leadership role in customer onboarding. Delivered solutions, and recommended practices for optimizing online customer experience and digital strategy. Built and maintained long-lasting trusting relationships with stakeholders. • Led the onboarding of 71 customers to the CRM and e-commerce platform, a 100% success rate, • Trained and integrated customers efficiently, increasing long-term success and customer lifetime value (CLV). • Excelled at synthesizing business requirements and technical solutions into consumable information for non-technical customers, deepening confidence and increasing product adoption. • Balanced multiple projects, delivering creative solutions, and leveraging best practices for optimizing online experience and digital strategy through user journey mapping. • Prioritized customer’s desired brand strategy in relation to e-commerce styling and user experience. • Led discovery sessions to uncover business goals, success metrics, and use cases. Worked with members to visualize and map the ideal e-commerce user journey. • Led internal training sessions to help upskill fellow consultants. Show less

Fayetteville, Arkansas Area

Walton Arts Center is the largest performing arts center in Northwest Arkansas. The Walmart AMP (Arkansas Music Pavilion, the AMP) – is known as Northwest Arkansas’ premiere outdoor concert venue. The AMP has been one of the top 100 amphitheaters in the nation and has produced headlining concerts for the past 10 years. Leadership role managing strategic technology, digital and e-commerce related initiatives. Led cross-departmental teams and provided project management for key… Show more Walton Arts Center is the largest performing arts center in Northwest Arkansas. The Walmart AMP (Arkansas Music Pavilion, the AMP) – is known as Northwest Arkansas’ premiere outdoor concert venue. The AMP has been one of the top 100 amphitheaters in the nation and has produced headlining concerts for the past 10 years. Leadership role managing strategic technology, digital and e-commerce related initiatives. Led cross-departmental teams and provided project management for key initiatives focused on a unified, enterprise CRM and e-commerce platformProject management of key initiatives focused on CRM software, Tessitura and integrated web products. Managed online sales for Walmart AMP performances, including Blake Shelton, Tim McGraw, Miranda Lambert, The Avett Brothers and other headliners. Notable projects included the enterprise SaaS migration to cloud hosting, version upgrades, a website redesign, and creating a new website infrastructure for high volume e-commerce sales.Supported the Marketing department, providing copy and updating web content as needed. Show less

Fayetteville, Arkansas, United States

Independent Website Designer.

Fayetteville, Arkansas Area

Leadership role managing strategic technology and web-related initiatives. Led cross-departmental teams and provided project management for key initiatives focused on a unified, enterprise CRM and e-commerce for arts and culture organizations. Notable projects included the enterprise SaaS migration to cloud hosting, version upgrades, a website redesign, and creating a new website infrastructure for high-volume e-commerce sales. Provided support to Marketing team with regular website copy and… Show more Leadership role managing strategic technology and web-related initiatives. Led cross-departmental teams and provided project management for key initiatives focused on a unified, enterprise CRM and e-commerce for arts and culture organizations. Notable projects included the enterprise SaaS migration to cloud hosting, version upgrades, a website redesign, and creating a new website infrastructure for high-volume e-commerce sales. Provided support to Marketing team with regular website copy and image updates. Additional accomplishments included implementing Atlassian's collaboration and wiki software, Confluence, and leading product adoption strategies. Provided administration for MS Exchange and Active Directory and Help Desk/IT support as needed. HR work includes Payroll, writing job descriptions, Show less

Working as an Independent Technical Writing Consultant. Currently designing and writing technical documentation, focusing primarily on End-User Documentation and Training materials.

The mission of the DPS Department of Technology Services (DoTS) is to be a proactive partner enabling the success of every child. Provided onboarding, training, and support in the use of the student information system Infinite Campus - Transforming K-12 Education. This included pupil registration, inquiry, suspensions, immunization, transfer applications, retentions, attendance, projections, and various reporting systems.Provided top-tier end-user support, including on-site technology… Show more The mission of the DPS Department of Technology Services (DoTS) is to be a proactive partner enabling the success of every child. Provided onboarding, training, and support in the use of the student information system Infinite Campus - Transforming K-12 Education. This included pupil registration, inquiry, suspensions, immunization, transfer applications, retentions, attendance, projections, and various reporting systems.Provided top-tier end-user support, including on-site technology assistance, software and hardware installation, troubleshooting and resolving hardware or software issues, testing multiple hardware and software applications, writing documentation and acting as Interim Team Lead. Served as a technical resource to assure computer users in schools and departments are receiving excellent customer service. Assisted schools with their reporting requirements including schedules, class lists, scholarship scan sheets, report cards, honor rolls, grade analysis, athletic eligibility, GPA reports, class ranks, etc. Used HEAT call tracking, Crystal reports, and supported over 150 various software applications. Show less

Responsibilities included training staff to use various software applications, writing user documentation, procedures and test plans for various applications, providing trend analysis on Help Desk calls, pass sales and visitation, and system administration for the PARKS application. I independently evaluated and identified a market for wedding/event facilities, recommended a new pricing schedule (implemented in 2004) and spearheaded an ad campaign with Modern Bride and its sister… Show more Responsibilities included training staff to use various software applications, writing user documentation, procedures and test plans for various applications, providing trend analysis on Help Desk calls, pass sales and visitation, and system administration for the PARKS application. I independently evaluated and identified a market for wedding/event facilities, recommended a new pricing schedule (implemented in 2004) and spearheaded an ad campaign with Modern Bride and its sister organizations, Brides and Elegant Bride. Furthermore, I demonstrated my skills in oral and written communication in writing numerous press releases, ad copy and Public Services Announcements for Colorado State Parks while working as a contractor for Wyant Data Systems, Inc. Show less