With a strong background in marketing, UX/UI design, front-end development, and video production, I am confident in my ability to contribute significantly to a creative team.Throughout my career, I have mostly worked client-facing, and I have consistently demonstrated a passion for crafting innovative marketing strategies that drive engagement and conversions. My experience in leading projects, managing teams, and directly interacting with clients has equipped me with the skills to deliver exceptional results.
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Web Development DirectorTrevelino/Keller Oct 2023 - Aug 2024STRATEGIC PLANNING AND LEADERSHIP - Collaborated to define the overall web development strategy and vision for the agency. - Worked with a team of designers and developers, cultivating synergistic motivation and productivity. - Collaborated with cross-functional teams, including designers, developers, and marketingprofessionals, to work on large scope projects, ensuring projects were finalized on schedule and within budget.TECHNICAL OVERSIGHT - Researched and recommended new technologies and tools to improve efficiency and performance. - Implemented quality control measures to ensure the websites were functional, user-friendly, and secure.DEVELOPMENT AND MAINTENANCE - Oversaw implementation of client projects developed within WordPress, Advanced Custom Fields, Divi, Elementor, WebFlow, utilizing HTML5, CSS, PHP, and JavaScript (jQuery). - Reviewed code to ensure it adheres to best practices and coding standards. - Identified and addressed performance bottlenecks to improve client site speed,responsiveness, and usability. - Oversaw troubleshooting, and insured client sites were regularly updated and maintained, includingsecurity patches and bug fixes. - Worked closely with designers to ensure client site designs aligned with sla's and technical requirements. - Ensured sites followed ADA compliance while maintaining favorable SEO and speed optimizationCREATIVE - Assisted with designing wireframes and prototypes in Figma for over a dozen client sites, as well asutilized Figma designs to advise team members on front-end development strategies and best practices. - Oversaw various graphic design tasks including designing marketing collateral for digital and printmarketing campaigns. - Managed the filming and editing of various types of videos used for in-person, digital, social media,and Olympic marketing campaigns. -
Marketing DirectorTheir First Teacher Oct 2022 - Oct 2023Atlanta, Georgia, United States• Worked with a nonprofit to oversee the design of a client facing web presence as well as layouts for a learning management system and online courses.• Worked with stakeholders to gather user requirements in order to design wireframes, mockups, and prototypes.• Supervised the design and implementation of user interfaces for desktop and mobile applications using Figma.• Implemented user-centered design principles for the team to create visually appealing and intuitive interfaces.• Facilitated user research and usability testing to ensure interfaces were designed for an optimal user experience.• Oversaw the creation of fully functional front-end interfaces with Bootstrap, HTML, CSS, and JavaScript• Collaborated with developers to ensure the feasibility of designs, and that final designs are implemented correctly.• Managed the development of the final site based upon design specifications, and finishing within stakeholder timeframes and budget.
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Creative DirectorIdea Plus Agency Aug 2009 - Sep 2023Atlanta, Georgia, United States- Designed and developed new UI overhauls and redesign concepts for client websites and web apps.- Designed responsive websites and web apps for clients utilizing user-centered design methodologies- Created desktop and mobile webapps using Codeigniter, HTML5, Java, jQuery, CSS3, and Bootstrap- Designed and developed custom WordPress themes for clients using PHP, MySQL, HTML, and CSS- Developed User Centered Design workflow with clients from discovery to design, to development- Conducted user research to determine product requirements and end-user business requirements.- Compared user research to industry trends and competitive analysis in order to determine best practices for user interface design and overall end user experiences.- Designed wireframes utilizing Balsamiq, Adobe Photoshop, Adobe Fireworks, Sketch, Adobe XD, and Figma.- Designed high-fidelity visual mockups with Adobe XD, and Figma.- Developed fully functional interactive prototypes utilizing Bootstrap 3, jQuery, Java Script, CSS3, and HTML5- Conducted evaluations and usability tests for client websites, web apps, and mobile applications.- Handled all clients in a client-facing roles and worked with internal as well as client cross-functional teams.- Designed and implemented various digital and social media marketing strategies and concepts for clients.- Directed face-to-face strategic marketing concepts (launch events, promo events, networking mixers, etc.).- Used Adobe Photoshop and Adobe Illustrator to create several visual design projects for clients such as corporate identity packages, marketing collateral, digital ads, print ads, magazine creation, and billboards
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Senior Ux/Ui & Web DesignerGeorgia Department Of Public Health Nov 2015 - Oct 2022Atlanta, Georgia, United StatesDEVELOPMENT:• Lead developer and administrator for multiple user-facing WordPress, Divi, and Elementor web apps, periodically utilizing custom HTML, CSS and jQuery.• Ensured that all products provided the best user experience with consistent site updates and maintenance.• Implemented projects end-to-end including ideation, research, iteration, prototyping, and deployment.• Utilized a user-centered design approach to produce quality features and ensuring a consistent and intuitive customer experience optimized for desktop and mobile devices• Collaborated with cross-functional teams, product managers, and stakeholders to define project requirements, and user needs.• Administered usability testing, analyzed user feedback, gathered insights to enhance the design process, and translated findings into actionable design requirements and updates.• Utilized Agile SCRUM methodologies of software development and design with daily stand-up meetings and 1-2 week sprints.DESIGN AND MAINTENANCE• Designed wireframes, mockups, and prototypes using Adobe XD, and Figma.• Designed fully functional working prototypes using BootStrap, HTML, CSS, and JavaScript• Worked continuously on design iterations and adding new features, improving the overall user experience.• Used tools such as Visual Studio Code, AWS, and WP Engine to develop, troubleshoot, backup, and maintain applications within dev to prod environments.• Oversaw and managed work for multiple developers.VISUAL DESIGN AND VIDEO PRODUCTION• Designed various visual design projects to design marketing collateral, infographics, booklets, pamphlets, and user manuals, distributed throughout the state of Georgia utilizing adobe PhotoShop, Illustrator, and InDesign.•. Filmed live streams, corporate interviews, and panel discussions utilizing multi-camera setups, lighting packages, and audio packages, and edited footage adding b-roll, audio tracks, and lower thirds utilizing adobe Premiere Pro. -
Global Marketing ManagerReliance Worldwide Corporation Apr 2015 - Nov 2015Atlanta, Georgia, United States• Responsible for the overhaul of all customer-facing corporate websites, e-learning platforms, e-commerce systems, mobile apps, and email marketing worldwide (US, Canada, Australia, New Zealand, and the UK.)• Lead the projects for redesigning the user interface and overall user experiences of company’s global websites• Lead the UX and UI design updates and development projects for 7 separate global websites simultaneously• Researched and created new user experience and user interface concepts to improve overall customer usability• Worked with a cross-functional team to sketch, design, and implement new UI initiatives for multiple global assets• Conducted stakeholder meetings to gather business research and requirements for new development projects• Utilized findings from stakeholder meetings to understand product goals and needs, and to compare and contrastto industry standards and competitor trends• Conducted usability tests and evaluations to ensure business requirements and end-user functionality• Developed CSS3 and HTML5 working prototypes of native web apps and online application systems.• Used Balsamiq, Photoshop, and Adobe FireWorks to create low-fi and hi-fi wireframes, prototypes, and workflows
Frequently Asked Questions about Bobby B.
What is Bobby B.'s role at the current company?
Bobby B.'s current role is Developer, Creative Director, Producer.
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