Bobby Rivera Email & Phone Number

Greetings,With 16 years of experience across retail and corporate environments, I specialize in strategic marketing, brand elevation, and long-range business planning. I have a proven track record of driving growth through innovative product strategies, consumer-focused campaigns, and high-impact brand activations. My expertise spans wholesale marketing, product management, cross-functional leadership, and strategic partnerships.Key Strengths: • Brand & Marketing Leadership: Led integrated marketing strategies across key accounts, driving brand visibility, seasonal sell-through, and influencer partnerships. • Product Strategy & Innovation: Managed end-to-end product lifecycle from concept to market, optimizing margins and aligning offerings with consumer trends. • Business Development: Developed and executed go-to-market strategies for strategic territories, including key retail partnerships and shop-in-shop concepts. • Cross-Functional Execution: Led seamless execution of marketing initiatives across digital, social, and in-store channels, ensuring alignment with business goals.I am well-positioned to contribute at a director level, leveraging my expertise in driving market expansion, elevating brand presence, and delivering results through strategic leadership.