Bobby De Graaf Email & Phone Number

Amsterdam, Nh, Nl

Part of new Centre of Excellence team. Responsible for developing and executing category leadership strategies to actively engage customers, drive growth and enhance the overall QSR/MEU experience. Focus on CE & MENA region.

Wezep, Provincie Gelderland, Nederland

In the lead for marketing strategy & execution plans for the Benelux & Nordics region. Lucky to work together with and manage a team of 2 marketeers, based in Sweden and Belgium. Key link to support the sales teams with custom made solutions for all stakeholders (distributor, key account and independent operator), transforming insights to added value propositions. We want our customers to stand out from the crowd with the support of our innovations! One of the leading pioneers for the digital transformation within McCain Europe, to accelerate our impact with online campaigns and push for more SQL’s!

Wezep, Provincie Gelderland, Nederland

Responsible for all marketing and category management related topics for the Dutch and Belgian Foodservice team (indirect 14fte). Working closely with Sales Manager Netherlands and Sales Manager Belgium. Main tasks:• creating and implementing annual marketing and communication plan, including budget planning;• market and data analysis of foodservice reports (e.g. Foodstep, FSIN): identifying trends and translating them into insights;• development and implementation of channel and customer specific sales propositions;• define mix of offline and online campaigns via traditional media and distributors e-commerce platform;• optimizing product mix at distributors;• prepare and execute product launches;• support sales team with sales tools;• projectlead Horecava trade show.Most proud of:• creation and implementation of new salesproposition for casual dining segment (2017);• succesfull introduction of McCain Crispers (2018).

Hoofddorp, Provincie Noord-Holland, Nederland

Additional responsibility to manage several distributor buying groups. Main objective to built sustainable partnership by connecting with their purchasers and salesforce.Learned to implement joint business plans and negotiate pricing and promotions.

Hoofddorp, Provincie Noord-Holland, Nederland

Day-to-day focus on selling! From cold acquisition to push prospects through the sales funnel to become new customers. Taking care of customer relationship with loyal McCain outlets and key distributors in the region. Learned to listen and explore needs to offer the right solution and solve the operator’s challenges!

Rotterdam En Omgeving, Nederland

Assistent-trainer (Field). Level: Hoofdklasse.Seasons: 2022/23 & 2023/24.Level: Promotieklasse.Seasons: 2019/20, 2020/21 & 2021/22: Champion! Coach (Indoor). Level: Hoofdklasse Zaal.

Rotterdam En Omgeving, Nederland

Gained experience as head coach by coaching talented and motivated boys and girls, in the age of 14 and 18 years old. Responsible for team dynamics, game plan, video analysis and individual development plans.From July 2016 till June 2019 I have been in charge of the Boys U-18 and I achieved the following results:▪️Dutch championship final 2019🥈▪️DUTCH CHAMPION INDOOR 2019!! 🏆▪️DUTCH CHAMPION 2018!! 🏆▪️Participant Dutch championship indoor 2018▪️Dutch championship indoor final 2017🥈Average time spend: 15-20 hours per week.

Den Haag

Hockeyschool Panasj offers the possibility to children in the age of 5 untill 10 years old, to discover fieldhockey. Through simple games and by using music, children are stimulated in their motoric development.

Amsterdam

During my internship I have worked on my graduation project at ABN AMRO Dialogues Incubator. In order to develop a Dialogues Incubator Scorecard, I have done research in the field of performance management.Besides that, I have worked on two innovative projects called Seeds (crowdfunding platform) and iDexpress (valuation of intellectual capital).

Bachelor Of Commerce, Commerciële Economie - Sales And Marketing Management

Activities and Societies: Students debate team bachelor CE year 3 Faculty of Economics and Management (FEM) Thesis: Dialogues Incubator.

Erasmus Study Abroad Spain Madrid, Minor Business Administration

Activities and Societies: Intensive Spanish Language and Culture Course As part of my bachelor degree, I studied for one semester.