Bobby Patterson Email and Phone Number

- As part of the customer success team, I work with enterprise customers in the financial services industry to drive adoption and generate value from their investments in the Adobe Experience Cloud- Achieved certification as an Adobe Real-time CDP business practitioner- Recognized by Customer Success leadership as the Q2 2023 Teammate of the quarter

- Responsible for marketing analytics strategy for Thrivent Mutual Funds- Led development of audience segmentation and targeting capability using Adobe Audience Manager, LiveRamp, Adobe Analytics and Adobe Target- Initiated media optimization program resulting in order of magnitude increase in display ad conversion- Product owner for Domo implementation and related data integration- Developed voice of customer analytics capability using Qualtrics- Oversee analytics development, A/B tests and media optimization work performed by agency and consultants

Sr. Manager, Marketing Analytics- Led digital analytics and optimization strategy for Optum's digital marketing platform- Subject matter expert for integration of web analytics data with business management platform (Domo)Sr. Manager, Digital Analytics & Continuous Optimization- Developed enterprise measurement, optimization, and insight services to support UHG’s digital strategy- Built and managed a team of data analysts and business consultants

Started my own company to help companies improve digital measurement and optimization using Big Data technology

- Managed multiple digital analytics and optimization teams in support of target.com- Developed global A/B and multivariate testing program

Manager, Web Analytics and Reporting- Managed sprint.com team supporting web analytics and web competitive intelligence- Led effort to design and implement Oracle-based data warehouse for sprint.com reportingProject/Program Manager- Optimized sprint.com to improve conversion and retention for customers going through credit check- Led intranet development team responsible for enterprise portal and content management system

- Led implementation of Vignette's Content Management System as part of redesign of Nextel's enterprise portal and intranet site- Worked with site business owners to design user experience, develop wireframes, and implement design in intranet portal

- Led cross-functional team of 30+ people in 3 locations working to integrate Vignette's portal and content management products- Defined detailed functional requirements and use cases for template-based presentation management system and query builder that allows non-technical users to define personalized content selection rules- Led requirements and design of product release to embed J2EE application server, LDAP, and other 3rd party components in Vignette's V7 product. Effort significantly reduced engineering cost of new features and dramatically cut customer time required to install and configure Vignette's software- Managed offshore Java/JSP development project for an e-commerce product- Designed and developed web UI workflow feature and EJB components for user management functions in an e- commerce product

- Played leadership role in developing a professional services practice for a startup company- Helped establish training, call center, project management and other support processes

- Developed web site and browser-based content management applications- Managed team of e-business consultants working on partner-led engagements

- Led PeopleSoft technical implementation from initial hardware sizing to production implementation within schedule developed over 6 months in advance- Led 20-person business user task force through formal package selection process that included business process analysis, RFI creation, and vendor evaluation

- Developed integration between JDA ODBMS data warehouse and Point-of-sale systems- Led team of 4 consultants in implementing merchandising system for large retailer- Managed package selection and implementation of Business Objects for major semiconductor manufacturer

- Led a multinational team of employees, customers, and contractors in completing a billing system for a major phone company- Designed and developed complex algorithms used to calculate and prorate periodic charges for cellular phone billing and customer care systems

- Conducted performance testing of satellite-based ballistic missile detection software- Led team of 6 programmers in building decision support software for worldwide network of 15 distributed personnel databases- Drove selection and implementation of FOCUS as standard report-writing tool for Personnel Managers- Led DOD acceptance test team evaluating RDBMS/4GL component for UNIX minicomputer contract