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Bob Cooney is an 10-time entrepreneur who’s built a career accurately predicting the intersection of bleeding edge tech and business trends for more than 35-years. Bob is widely considered one the leading voices in virtual reality and the metaverse. Bob is the go-to-market strategist behind the launch of some of the world’s most successful virtual reality entertainment products. Cooney is the author of the book Real Money from Virtual Reality, and co-author of the Guardians of the Metaverse, a think-tank prediction from Laval Virtual.Bob is a sought-after keynote speaker, having entertained and informed crowds on four continents at hundreds of events over for three decades. He is also considered the industry’s best moderator; focusing panelists to entertain and engage the audience.“Bob Cooney knows more about Location-based VR than anyone I know” - Brent Bushnell, co-founder Two Bit Circus. |"Bob is a marketing genius" - Jan Goetgeluk - Founder of Virtuix Omni Treadmill |"Inspiring Speaker" - Benjamin De Wit - Founder VR Days |"An asset to any company looking for a leg up" - Leif Arne Petersen - Founder of Hologate VR |
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Executive DirectorLexra.OrgLos Angeles, Ca, Us -
FounderThe Vr Collective Jun 2022 - PresentHouston, Texas, UsThe VR Collective represents a new model to supply the best VR products to location-based entertainment operators. The VR Collective has the most in-depth knowledge about the widest variety of VR products. It has the deepest relationships with more VR companies globally than any organization. The VR Collective is open to collaboration with people and organizations that are passionate and committed to growing virtual reality as a location-based entertainment segment.The VR Collective was conceived by Bob Cooney, widely considered the leading expert on location-based virtual reality. Cooney has been in the location-based VR business since 1992. He’s traveled over 2 million miles investigating VR products across dozens of countries. He’s run manufacturing businesses and retail entertainment centers. He’s advised some of the leading entertainment operators on their virtual reality product strategies. He’s helped launch some of the most successful VR products. Now The VR Collective will scale that expertise, making it available to everyone. The VR Collective is open to membership from manufacturers, suppliers, developers, distributors, and operators. -
Author, Speaker, Mentor, EntrepreneurThe Being Virtual Show W/ Bob Cooney Apr 2010 - PresentSan Clemente, Ca, Ca, UsI help organizations develop go-to-market strategies to connect great entertainment products, like virtual reality, to their natural audiences. Developing an emerging human-centered innovation program to help companies create meaningful experiences for millennial audiences. I also coach and mentor entrepreneurs how to stay aligned with their purpose and intention while staying authentically connected to their employees and customers. My past clients include Zero Latency VR and Hologate. -
Freelance ContributorReplay Magazine Nov 2015 - PresentWriting on emerging technology and its impact on the location-based entertainment industry.
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Master Of CeremoniesShowup Events Jun 2020 - Jan 2024Las Vegas, Nevada, UsThe New Social Convention and Trade Show For the Family Entertainment Industry -
Freelance ContributorThe Inertia Dec 2015 - Jun 2020Playa Del Rey, Ca, UsWriting about adventure travel, surfing and overcoming our fear for The Inertia, the new voice of the ocean, mountain, and outdoors – featuring news, opinions, photography, videos and art from the community’s most talented individuals. Founded in 2010, The Inertia reaches 1.5 million+ readers monthly and aims to make sustainable impacts on the world via partnerships with charitable organizations. -
Business Development ConsultantZero Latency Pty Ltd Apr 2016 - May 2018Abbotsford, Victoria, AuZero Latency VR developed the world's first multi-player free-roaming VR platform capable of tracking 8 or more players for real-time cooperative and competitive experiences. I mentored their CEO Tim Ruse, and trained the marketing and sales teams, helping them set up their global go-to-market strategy, defining and building a sales organization, and navigating the complexities of rapidly growing an entrepreneurial venture in the location-based-entertainment industry. Helped them grow from zero to 8 figures in sales and 1 location to 18 sites with another dozen in development in 2 years. -
Go-To-Market StrategistHologate Aug 2017 - Mar 2018Munich, DeHelped create go-to-market strategy for what is now one of the most successful location-based VR products in the US and EU -
Go-To-Market Strategy ConsultantPayrange Nov 2015 - Dec 2016Portland, Or, UsCreating and implementing the go-to-market strategies for PayRange Mobile Payment Solutions in the new vertical markets like amusement and laundry. -
Business Strategy ConsultantBeatselecta Dec 2015 - Oct 2016Startup intelligent mobile-enabled background music platform for millennial-focused retail locations.
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AdvisorComply Socially Jan 2013 - Nov 2015Santa Monica, Ca, UsAdvising founder on corporate structure, fund-raising strategies, operational planning, marketing and business development. -
Founding PartnerAloha Doc Surf Lifestyle Gallery Apr 2014 - Oct 2015Local surf art studio trying to become an art gallery. Partners with Josh Paskowitz, the youngest of the 9 kids of legendary Doc Paskowitz. We were open from May 14-Oct 15. We will be back in another iteration in the future.
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Coo And Chief Product OfficerNtn Buzztime Jan 2014 - May 2015Carlsbad, California, UsCOO and Chief Product Officer for 30-year old publicly traded out-of-home entertainment company. Launched the first new product in 10 years, Jackpot Trivia, with legendary game designer Raph Koster. Developed new interactive second screen sports game launching this summer. Product Vision, Product Strategy, Product Development, Product Management, Software Development. -
Chief Operating OfficerNtn Buzztime Jan 2014 - Apr 2015Carlsbad, California, UsBuilding a high-performance team that will redefine out-of-home entertainment in bars and restaurants. Currently looking for top talent. If you currently, or desire to, live in San Diego, and are at the top of your field in product, marketing or game design, drop me a line. -
Senior Vice PresidentNsm Music Jan 2011 - Apr 2014P&L responsible for rapidly growing subsidiary of an international manufacturing and entertainment company.
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Vp Business DevelopmentEcast, Inc. May 2005 - Apr 2010Managing all aspects of business relationships for existing and new partners building products on the Ecast digital media delivery platform. Defining new reference designs and hardware platforms. Creating new channel strategies. Continue to offer leadership in Marketing Group in absence of VP Marketing. Core member of Product Team.
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Vp MarketingEcast, Inc. Sep 2002 - May 2005- Responsible for product management, strategic market planning, manufacturing partnerships, brand development, marketing communications and creative design.- Launched 20 successful new products. Increased licensed manufacturing partnerships 500%, doubling distribution channel and increasing sales by 200% in 24 mos.- Strategically repositioned company brand in only 6 months, leading to 700% growth in market awareness without an increase in expenditures.
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Vp Business DevelopmentGlobal Vr 2000 - 2002- Responsible for all product licensing activities, market and strategic planning and investment banking activities.- Created international business partnerships with industry leaders leading to distribution throughout Europe.- Implemented new product strategy, growing sales from $750,000 in 2000 to over $15 million in 2002 and winning Innovation Award from Industry Association.- Identified new markets and created new business plan, morphing company from niche player to industry leader in 2 years.- Negotiated exclusive worldwide game license agreements with Electronic Arts, Activision and Infogrames.- Raised over $7 million in private investment. -
System ConsultantTop Producer Systems 1998 - 2000Vancouver, Bc, Ca- Responsible for all CRM system sales and marketing in western U.S.- Designed and implemented technology training programs for REALTORS.- Created automated web-based e-marketing program with online ordering.- Handled national speaking responsibilities for seminars and conventions. -
Founder And CeoLaser Storm, Inc. 1990 - 1997- Directed sales, marketing, R&D, and international market development for industry leading location-based entertainment company.- Grew revenues over 200% annually with no outside capital investment for 6 straight years.- Achieved #251 on 1996 Inc. 500 List of Fastest Growing Companies.- Awarded Best New Product in 1995 from International Association of Amusement Parks and Attractions (IAAPA).- Negotiated distributorships in 30 countries.- Secured investment banking relationships.- Raised over $7 million through equity investments.- Completed successful IPO on NASDAQ.- Initiated and completed 3 acquisitions.
Bob Cooney Skills
Bob Cooney Education Details
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Mit Sloan School Of ManagementEntrepreneurship
Frequently Asked Questions about Bob Cooney
What company does Bob Cooney work for?
Bob Cooney works for Lexra.org
What is Bob Cooney's role at the current company?
Bob Cooney's current role is Executive Director.
What is Bob Cooney's email address?
Bob Cooney's email address is hi****@****ney.com
What is Bob Cooney's direct phone number?
Bob Cooney's direct phone number is +176043*****
What schools did Bob Cooney attend?
Bob Cooney attended Mit Sloan School Of Management.
What are some of Bob Cooney's interests?
Bob Cooney has interest in Xbox 360, Children, Sc Dude, Environment, Surfing, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Bob Cooney known for?
Bob Cooney has skills like Start Ups, Strategy, Marketing Strategy, Strategic Partnerships, Entrepreneurship, Marketing, Business Development, Product Management, Digital Media, Management, New Business Development, Leadership.
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