Lexra.Org

LEXRA is the global association uniting leaders in location-based XR (VR, AR, and MR) experiences, dedicated to accelerating growth, collaboration, and innovation across the immersive entertainment industry. In a rapidly evolving ecosystem, location-based XR operators, creators, suppliers, and investors face both unique challenges and opportunities. LEXRA brings together the brightest minds and most forward-thinking organizations from around the world—connecting venues, content studios, hardware makers, technology providers, and strategic partners—to break down industry silos and set new standards for excellence. What We Do: Foster collaboration and open communication across the location-based XR landscape Develop and promote industry-wide best practices and open standards Enable collective buying power, delivering exclusive discounts on hardware, software, and insurance Provide access to cutting-edge research, insights, and benchmarking Offer peer networking, professional development, and free educational programs for members Amplify member success through global media, events, and recognition Why Join LEXRA? LEXRA members enjoy a powerful suite of benefits—including leadership and committee opportunities, discounted group purchasing, industry advocacy, marketing and PR exposure, and a supportive community of peers. Founding Members receive additional privileges such as board seats, VIP retreat access, and permanent recognition. Whether you run a venue, create immersive content, build XR technology, or invest in the future of entertainment, LEXRA is your platform for leadership, influence, and growth in the location-based XR space. Connect. Collaborate. Lead. Join LEXRA today and help shape the future of immersive experiences.