Orchestrated distribution partner volume and objectives, aligning strategies with market demands and actively contributing to the execution of the annual sales plan for assigned geographic territory. Led and built a team of 7 branch managers, ensuring operational excellence and consistent achievement of sales targets. Conducted regular performance reviews, providing actionable feedback and fostering professional development for branch managers.

Monitored and analyzed key performance indicators (KPIs) to assess branch performance, identify areas for improvement, and implement corrective actions. Nurtured lasting relationships with key off / on-premise accounts and wholesale personnel—including GMs, VPs, account executives, sales managers, and sales reps—fostering collaboration and enhancing distributor engagement for streamlined sales execution.

Onboarded to deliver productive leadership in defining and implementing supplier sales strategies, pricing initiatives, and sales incentives, supporting supplier brand marketing efforts. Ensured strategic alignment of brand pricing and gross profit by channel. Negotiated with suppliers to maintain SGWS profit margins and achieve financial goals.

Implemented and executed programs with the distributor to enhance sales team results, brand training, and event planning. As a merchandiser, sold, displayed, and presented shelf management strategies for all brand categories.

Oversaw store inventory-purchasing, daily reconciliation, merchandising, customer wine sales, staff hiring and training.