Bob Fishbeck, Mba Email & Phone Number

Greater St. Louis

• Expanded Marketing Communications Team from 5 to 13 members driving new Content Marketing Strategy
• Supervised Marketing Communications strategy for the Bayer Crop Science Portfolio
• Led Marketing Communications team in development of annual portfolio brand plans since 2021.
• Collaborated with Marketing Hub Leadership Team to define agency landscape including annual scopes of work, master services agreements and agency rosters.
• Launched Bayer Portfolio experience at National Farm Trade Shows in conjunction with Trade Show Manager
• Executed 2022 DEKALB Field of Dreams MLB sponsorship to strengthen DEKALB corn seed market position

Greater St. Louis Area

• Led a team of two managers in the development of all marketing, experiential and digital customer experiences.
• Managed the development and implementation of annual brand plans and budgets of $5+ million.
• Increased all brand health measures for three consecutive years to establish FieldView as leading digital ag brand.
• Directed paid and owned media strategy and generating over 80M yearly media impressions.
• Chartered new agency to drive FieldView content strategy forward with 1.2 million+ video views in 6 months.
• Developed Climate FieldView brand guidelines and cascaded for global implementation.

Greater St. Louis Area

• Recruited to lead global ABI Beer Category initiative for the U.S. Market
• Transformed A-B Grower Day function into three-day national PR event promoting A-B SmartBarley initiatives, Beer Culture and Idaho Falls barley growers/community
• Initiated and led the strategic development of the "Let's Grab A Beer" initiative to elevate overall beer perception, and showcase what makes beer special and relevant in the lives of consumers.
• Oversaw the planning and execution of the Let's Grab A Beer social media strategy including launches of Instagram, Tumblr and Twitter platforms
• Directed Let's Grab A Beer paid and earned media strategy and implementation to maximize campaign impact

Greater St. Louis Area

• Promoted to drive growth for Michelob ULTRA through advertising and retail execution.
• Successfully generated volume growth of ~7.0% and share growth of.2 pts annually of Michelob ULTRA Beer from 2012 - 2014 through planning and execution of integrated marketing plans.
• Supervised a team of three assistant brand managers in the development of all Michelob ULTRA programming.
• Guided the design and implementation of annual brand plans and budgets
• Developed the strategic redesign of Michelob ULTRA packaging for launch in January, 2015.
• Led the planning and production of the “Long Live the ULTRA Life” and “Superior Light Beer” TV campaigns.

Greater St. Louis Area

• Promoted to lead a team in developing and implementing brand strategy for all retail programs for a 20-million barrel brand.
• Supervised a team of three program managers in the development of all Budweiser retail programming.
• Established Budweiser “Folds of Honor” program to reinforce Budweiser’s support of the military and increase sales and displays at retail. Helped cut brand’s 20 year decline by one third over three years.
• Directed Budweiser package redesign to coincide with “Folds of Honor” and “Red, White and Blue” summer programs. Redesign was first of its kind for Budweiser and covered over 20 different package configurations
• Created Budweiser “Walk-off A Hero” campaign that included a donation to a military charity for every home run hit in Major League Baseball, supported by retail, traditional/digital media and PR.
• Oversaw the development and execution of the Budweiser “Band of Buds” digital program which saw the recruitment of 2,500 groups of consumers with a Las Vegas scavenger hunt experiential payoff.

Greater St. Louis Area

• Promoted to develop and implement profitable brand growth strategy, and key sales drivers for a 20-million barrel brand.
• Directed the development of all Budweiser print and OOH creative from concept to production to execution.
• Implemented cross-promotional retail sales programs; led brand strategy for corporate relationship sponsorships with USO, VFW, American Legion, Ducks Unlimited, National Fish and Wildlife Federation, and Living Lands.
• Collaborated with The Outdoor Channel to produce and award the “Budweiser Conservationist of the Year”
• Advised on the appearances of the Budweiser Clydesdales at over 500 events yearly.
• Integrated marketing strategy, brand positioning, creative development, advertising, packaging, sales promotion, retail execution, and communications initiatives to maintain and enhance brand health and grow market.

Greater St. Louis Area

• Recruited for a brand management position to develop and coordinate Budweiser retail programs.
• Executed year long program to commemorate 75th Anniversary of the Repeal of Prohibition including Anheuser-Busch campus wide celebration, PR, satellite media tour, traditional and digital media and retail promotion.
• Executive Producer of the Budweiser Clydesdale 75th Anniversary book, “The Great American Tradition.”

Greater St. Louis Area

• Recruited to manage day-to-day client relationships and develop and execute strategic programming
• Part of eight person team to open Cannonball Advertising and Promotion Agency in January, 2004.
• Managed day-to-day Anheuser-Busch business including the development of advertising, marketing, retail and digital programming for Budweiser, Bud Light, Budweiser Select and Michelob Beer brands.
• Account service lead on over 25 television commercials including #7 commercial in the 2005 USA Today Super Bowl Ad Meter Poll.
• Increased revenue generated from Anheuser-Busch for three consecutive years.

Greater St. Louis Area

• Promoted to Account Manager to manage day-to-day client relationships and develop and execute strategic programming. (2003)
• Managed day-to-day Anheuser-Busch business including the development of retail and digital programming for Budweiser, Bud Light and Michelob Beer brands.
• Grew client relationships to expand business from sales promotion to brand teams. Marketing Specialist - Coordinated Sweepstakes, instant win and contest management and fulfillment. (1996 to 2003)
• Acted as both account service lead and sweepstakes administrator for the General Motors “Ticket To Ride” promotion.
• Conducted sweepstakes development of the Buick Tiger Trap, Buick Golf House and American Airlines Best Legs in Chicago.

Bachelor Of Arts (B.A.), Business Administration And Management, General

Master Of Business Administration - Mba